How Colliers International is Driving Real Estate Innovation with WTCA
In a powerful testimonial, Juan J. Gallardo, MCR, Executive Vice President of Latin American Client Solutions at Colliers International, shares why World Trade Centers Association (WTCA) is a game-changing partner for global real estate developers, economic development leaders and trade organizations.
Gallardo, a 30-year veteran at Colliers—a global commercial real estate and investment management powerhouse—describes how collaborating with WTCA provides meaningful, strategic advantages in today's competitive and evolving marketplace.
A Partnership Fueled by Data and Global Vision
The relationship between Colliers and WTCA in Latin America centers on data exchange and strategic insights. The partnership enables both organizations to share intelligence about commercial real estate trends, demand drivers and development strategies across borders.
This kind of data-sharing is not just theoretical. It offers actionable insights that help developers, municipalities and trade agencies make smarter decisions about where to invest, what tenants need and how to position real estate assets to thrive in a global marketplace.
A Competitive Edge that Attracts Tenants and Talent
In the interview, Gallardo outlines a key reason why WTC-branded developments win in competitive markets: they appeal to both tenants and their employees. This matters tremendously in an era where employers are striving to entice talent back to physical workspaces.
With amenities, location and design being equal across many new developments, branding can be the tiebreaker. A WTC nameplate on a building instantly communicates quality, international prestige and a commitment to facilitating global business. These are qualities that appeal to growing companies, foreign investors and high-value tenants alike.
Empowering International Trade through Real Estate
Gallardo also speaks to the broader mission of WTCA : empowering global commerce through physical and digital connectivity. As he describes, the global WTCA network helps real estate assets do more than just host businesses. It transforms them into engines of international trade and economic development.
Through WTCA's global platform, license holders gain access to a network of 300+ WTC businesses in nearly 100 countries/territories. This unlocks doors for partnerships, investment opportunities and business development initiatives that extend far beyond a single building or city.
A Strategic Investment with Long-Term Returns
In the final segment of the video, Gallardo gets to the heart of the matter for real estate developers and economic development leaders: why invest in a WTC license?
Because it offers a long-term, strategic asset that elevates a property or development district, positioning it as a hub for international business.
For developers, this means higher occupancy rates, stronger tenant retention and greater interest from multinational companies. For public agencies and trade organizations, it means enhanced visibility and impact when trying to attract foreign direct investment and expand global reach.
Why WTCA is a Strategic Differentiator
Juan Gallardo’s testimonial makes a compelling case for the value of a WTCA membership and branding. In a world where commercial real estate is under pressure to evolve and economic development requires credible, global partnerships, WTCA delivers on both fronts.
From data-driven collaboration to tangible property differentiation, WTCA helps turn real estate into a platform for global success.
What could a WTC license mean for your region? Explore how WTCA licensing can amplify your development’s global appeal, support investment goals and connect you with an elite international business network.
Watch the full video here.
