In honor of WTCA Day (June 12), the June issue of WTCA Meridian focuses on the impact of the WTC brand, and includes Q&As with two WTCA Board Directors whose WTC businesses (WTC Boston and WTC Mumbai) are celebrating milestone anniversaries this year as part of the global WTCA network (40 and 55 years, respectively).

In the May 13, 2025 episode of The Matthews Podcast "Building Cities, Bridging Borders: John E. Drew on Where Real Estate Meets Global Trade," host Matthew Wallace sat down with a true pioneer of public-private urban development — John E. Drew, Founder and Chairman of The Drew Company. From shaping Boston’s iconic Seaport District (where WTC Boston is located) to advising U.S. trade policy and guiding the World Trade Centers Association (WTCA), his multidimensional career has made an indelible impact on real estate, infrastructure, and international commerce. 

Similarly, the WTCA Editorial Team sat down with Dr. Vijay Kalantri, Chairman of WTC Mumbai, to discuss the power of the WTC brand and WTC Mumbai's experience with the Association as one of its earliest members.

WTC Mumbai has been a WTCA Member since 1970. How did the decision to purchase the WTC license come about and what role did you play?

Under the pioneering leadership of Mr. Guy F. Tozzoli, the founder and first Chairman of the World Trade Centers Association (WTCA), WTCA was born to create facilities that would serve as focal points for the promotion of international commerce and establish a network to deliver services that would be a catalyst for business growth. Over the span of 50+ years, the vision has not changed, and WTCA continues to be the definitive organization for international trade. From 15 original members, it has grown to over 300 WTC businesses in nearly 100 countries and territories. Prosperity through trade continues to be the mission of WTCA.

WTC Mumbai was established in 1970, inspired by the vision of Bharat Ratna Sir M. Visvesvaraya, one of India’s foremost nation-builders. It became the first in India to receive a license from WTCA. The idea was to integrate India into a global platform for trade, investment and industrial development.

As WTC Mumbai's present Chairman, I have played a defining role in expanding WTC Mumbai’s stature within the WTCA network. Under my leadership, WTC Mumbai evolved from a trade promotion center to a globally reputed institution that promotes MSMEs, innovation, sustainability and business as trade. I also serves on the WTCA Board of Directors and continue to strengthen India’s voice in global trade forums.

What does holding a WTC license mean for MVIRDC and how has it enhanced your international business reach in Mumbai?

Holding a WTC license signifies more than a name — it represents trust, global connectivity and commitment to peace through trade. For MVIRDC (WTC Mumbai license holder), the WTC license has positioned us as a premier foreign trade promotion institution in India. It enables us to host high-level delegations, foster bilateral and multilateral partnerships and promote Indian enterprises on the world stage. Our association with WTCA has opened doors to nearly 100 countries/territories and more than one million member businesses, enhancing Mumbai’s role as an international business hub.

With the recent addition of WTC licenses throughout India, how do you foresee the development of the regional network and the opportunities it would provide?

The growing network of WTC businesses across India offers immense potential to catalyze regional economic development. A stronger WTC network within India can enhance national competitiveness by supporting industry clusters, creating shared trade intelligence, and facilitating inter-WTC collaboration. This expansion aligns with India’s vision of becoming a global manufacturing and innovation hub.

At WTC Mumbai, we are proud to have extended our footprint through our subsidiaries in Goa, Jaipur, and Bhubaneswar, enabling us to nurture regional industries, empower MSMEs, and bring global opportunities closer to tier-2 and tier-3 cities. With our decades of experience, we remain committed to mentoring and supporting the new WTC businesses in building robust international linkages and a truly connected India.

Over the past 50+ years, what impact has the WTCA network had on WTC Mumbai and India's economic development and international trade relations?

WTCA has been a powerful enabler for WTC Mumbai in its mission to promote international trade and investment. For over five decades, we have conducted thousands of seminars, exhibitions, B2B meetings, and trade missions involving countries across all continents. These engagements have supported India's economic diplomacy, built investor confidence, and deepened bilateral ties. The WTC brand has lent us both credibility and capacity in driving inclusive and sustainable trade.

How do you think WTCA has fulfilled its mission of "Connecting Businesses, Globally."?

WTCA has consistently delivered on its mission by creating a global infrastructure for business connectivity. It has empowered trade organizations worldwide to act as bridges between their local economies and the international market. Whether through WTCA Day, its signature events, or capacity-building programs, WTCA facilitates impactful collaborations that transcend borders. Especially during times of global uncertainty, this mission becomes even more critical.

What advice would you offer to newly established WTC businesses in the region to maximize the benefits of their WTCA membership?

New WTC businesses should leverage three key assets: the WTC brand, the WTCA network and the overall mission. Engage actively with fellow WTC businesses, build programs relevant to your region, and align your initiatives with global best practices. Use the WTCA ecosystem to bring global visibility to your local industries. Consistency, innovation, and collaboration are essential to unlocking the full value of membership.

What would you say to prospective WTC businesses about why they should join the WTCA network?

Joining WTCA connects you to a powerful community committed to economic growth through international cooperation. It opens doors to trade delegations, knowledge sharing, investment promotion and access to global markets. At a time when businesses are looking for trust-based platforms to expand globally, WTCA stands out as a beacon of credibility and peace-driven prosperity. For any city or region aiming for global relevance, being part of this network is both strategic and transformative.

This article is part of a new series, "WTCA Member Spotlight," a series of articles written by WTCA team members to give readers a glimpse into the diversity and dynamism of the global WTCA community. 

Penned by Milan Ramjee, WTCA Membership & Business Development Lead, Middle East & Africa

Last month, I was honored to attend the inaugural 2025 WTCA Middle East Members Meeting, graciously hosted by our colleagues at WTC Sharjah (Expo Centre Sharjah). Held at the fabulous headquarters of the Sharjah Chamber of Commerce and Industry (SCCI), the conference featured participation from key figures, including Mr. Saif Mohammed Al Midfa, CEO of WTC Sharjah/Expo Centre Sharjah; Mr. Mohamed Juma Al Musharrakh, CEO of the Sharjah FDI Office (Invest in Sharjah); Mr. Ahmed Tibaoui, CEO of WTC Algiers and WTCA Regional Advisory Council Chair for Middle East and Africa; and Ms. Crystal Edn, WTCA Executive Director of Member Services. Participants emphasized the need to accelerate digital transformation in exhibitions, create a unified platform for data sharing, and activate networking frameworks among WTCA Members in the Middle East. These efforts aim to boost competitiveness, attract investments, and foster innovation. The discussions emphasized the importance of coordinated efforts in promoting and strengthening international trade, as well as supporting regional economic development goals in the region.

My journey through the Middle East took me to four remarkable cities — Sharjah, Dubai, Abu Dhabi, and Riyadh — each a unique jewel in the region’s crown, and each home to a World Trade Center (WTC) facility that plays a dynamic role in shaping the city’s economic growth, fostering trade, and attracting investment across the region. During my prior visits in other areas, I’ve seen firsthand how these hubs of innovation and collaboration are not just buildings but beacons of economic progress.

Sharjah: Culture Heritage and Vibrant Commerce

My first stop in Sharjah, the cultural heart of the United Arab Emirates (UAE), welcomed me with its blend of tradition and modernity. The city’s skyline, dotted with elegant minarets and contemporary architecture, reflects its deep respect for heritage alongside its forward-thinking ambition. WTC Sharjah/Expo Centre Sharjah is more than an exhibition venue; it’s a catalyst for economic growth. In 2024, Expo Centre Sharjah, alongside its affiliated centers in Khorfakkan and Al Dhaid, successfully organized and hosted 80 major exhibitions, attracting nearly 3 million visitors from across the UAE and beyond. By working closely with the Sharjah Chamber of Commerce and Industry, it attracts foreign direct investment (FDI) through world-class events that showcase the Emirate’s pro-investment policies and Specialized Free Zones. I was inspired by discussions on leveraging AI and digital transformation to enhance trade, ideas that resonate with Sharjah’s vision to become a global exhibitions hub.

Dubai: Global Hub: Where Innovation Meets Ambition

Dubai needs little introduction. With its futuristic skyline and fast-paced rhythm, it is widely considered the key global hub for tourism, trade, finance, and innovation for the entire region. The Dubai World Trade Centre (DWTC) stands at the heart of this metropolis, a powerhouse hosting more than 30 events a month and generating an economic output of more than AED 20 billion in 2024 alone. DWTC welcomed 2.65 million event participants in 2024, representing a 7% increase from the previous year. The results were fueled by a strong lineup of 378 meetings, incentives, conferences, and exhibitions (MICE) business and consumer events, showcasing a significant 26% year-on-year growth. The DWTC Authority Free Zone enhanced its value proposition by adding One Za'abeel to its jurisdiction, offering companies access to premium business environments with Specialized Fee Zone benefits. Throughout 2024, the Free Zone licensed 389 new business entities, reflecting its growing appeal.

Abu Dhabi: Strategic, Sophisticated, and Sustainable

Abu Dhabi offers a different tempo — strategic, thoughtful, and sustainable. Crowning the glorious skyline of Abu Dhabi, the WTC Abu Dhabi is nestled in the heart of the city. It was inspiring to witness how WTC Abu Dhabi plays a unique role in anchoring the city’s diversification efforts. As an iconic landmark within the historic business district, it’s a symphony of steel and stone with state-of-the-art amenities. Encompassing the WTC Abu Dhabi are The Mall, Burj Mohammed Bin Rashid, The Offices, and the Courtyard by Marriott hotel, creating a vibrant ecosystem that supports businesses and residents alike.

An interesting fact: The Burj Mohammed bin Rashid is the tallest building in Abu Dhabi and the skyscraper with the most floors in the city. This residential building stands 382 meters (1,253 feet) tall and features 92 floors. As of 2025, it is the eighth-tallest residential building in the world. 

Riyadh: Bold Vision, Grounded Progress

Riyadh was perhaps the most surprising leg of my journey. The city is undergoing a breathtaking transformation, driven by Saudi Arabia’s Vision 2030 agenda. WTC Riyadh stands at the intersection of ambition and execution. WTC Riyadh, located in Riyadh's central business district, offers fully equipped office spaces, conference facilities, and comprehensive business support services tailored to both local and international enterprises. Their mission is to help organizations prosper by providing world-class services and facilities, aiming to be the leading business and convention center in Saudi Arabia. Emphasizing a personalized approach, WTC Riyadh ensures each client's unique requirements are met with professionalism, efficiency, and a commitment to excellence. During my visit, I saw how WTC Riyadh’s initiatives empower local businesses to compete globally, a testament to the city’s ambition to redefine its economic future.

Conclusion: A Region Rising, with WTCA by Its Side

I had the privilege of being accompanied by Ms. Crystal Edn, WTCA Executive Director of Member Services. At every stop we made, we were both impressed by how each WTC business adapts to its local context while maintaining the shared mission of the WTCA: “Connecting Businesses, Globally” to drive local prosperity. In the Middle East — a region undergoing rapid transformation, innovation, and renewed global relevance — our global network is uniquely positioned to offer trusted platforms, enhance global visibility, and foster business confidence.

As regional economies pursue diversification and sustainable development, WTCA can act as both a connector and a catalyst. We are more than just buildings or business forums — we are bridges across borders, cultures, and industries.

This trip reminded me of the power of place, as well as the importance of people. And I return to Africa deeply inspired by what is possible when a global vision is matched with local ambition and commitment.

This article is part of a new series, "WTCA Member Spotlight," a series of articles written by WTCA team members to give readers a glimpse into the diversity and dynamism of the global WTCA community.

Penned by Chanelle Dimalanta, WTCA Senior Communications Manager; and Adele Zhang, WTCA Senior Regional Services Manager, Asia Pacific

Following the success of the 2025 WTCA Global Business Forum (GBF), hosted by WTC Marseille Provence, we had the privilege to visit WTC businesses in France. Our meetings explored the relationship between the various Chambre de Commerce et d'Industrie (CCI) chapters and the local WTC businesses, how the business models work within their specific regions to serve small- and medium-sized enterprises (SMEs), their WTC Business Clubs, and how WTCA can help to promote their daily activities and coordinate partnerships with the Chinese WTC businesses.

First Stop: WTC Paris Ile-de-France -  Where History Meets Modernity

Our “WTCA Tour de France” (as we fondly called it) immediately started on Thursday, April 10, at a meeting with WTC Paris Ile-de-France (associated with CCI Paris Ile-de-France). WTC Paris Ile-de-France/CCI Paris Ile-de France has played a key role in empowering local business communities since receiving its WTC license and WTCA membership in 1987. During our meeting with the team, we discussed their decades-long growth journey and the importance of the WTC brand to both the organization and the local community. With over a million companies accounting for 30% of France’s GDP, WTC Paris Ile-de-France, together with the Paris Region Chamber of Commerce, help entrepreneurs raise funds, improve their HR capabilities, participate in digital and ecological transformations and develop their international activities.

For over ten years, WTC Paris Ile-de-France has also been developing a range of services dedicated to foreign companies wishing to do business in the Paris region – they help them understand the French business environment and find potential French trading partners. Depending on the needs, WTC Ile-de-France can turn to any of over 100 international trade specialists covering various domains such as regulation, formalization, export capacity assessment, business matching, and support for foreign markets and fairs. A dedicated team of five people located in the International Trade Department of the Paris Region Chamber of Commerce oversees coordination with the global WTCA network. Thanks to their WTC license, WTC Paris Ile-de-France/CCI Paris Ile-de France expands its global connectivity and strengthens its position as a key player in fostering multilateral trade and economic relations. Following our meeting, we participated in a networking happy hour with local Parisian SMEs and some of our WTCA Members who also traveled to Paris after the GBF in Marseille.

Second Stop: WTC Rennes Bretagne -  Gateway for EXIM, Cradle of Chefs

The second stop on our journey was to visit WTC Rennes Bretagne (associated with CCI Ille-et-Vilaine). During our meeting with the team, we toured their new downtown offices, located within the restaurant L’Hermine at Ferrandi Paris – Rennes Campus. Although the students were on Spring Break, we enjoyed touring the facility, and learning how WTC Rennes has supported local companies seeking international development and rising culinary talents for the past 15 years.

With about 100 members across various sectors (agribusiness, cosmetics, IT, broadcasting, banking, transportation, industrial manufacturing, etc.), WTC Rennes Bretagne hosts workshops, conferences and networking events on a regular basis to create connections between local companies that share common goals to grow abroad. Since 2016, WTC Rennes Bretagne has created 5 clubs/expertise focusing on 5 different countries/regions: Quebec/Canada, the Middle East, the UK, Morocco and the United States. Their local Chamber of Commerce’s four main pillars are Business Creation, Business Support (including business networks: local and international) Education/Training and Infrastructure (airport, convention centers and innovative co-working spaces).

At its center, the city of Rennes is home to approximately 225,000 residents. Expanding into its secondary zone — which includes the 43 municipalities of Rennes Métropole — the population reaches around 460,000, including nearly 70,000 students, of whom 10,000 are international. Known for its dynamic and rapidly growing population, Rennes is a thriving hub for education and innovation. Among its standout institutions is Ferrandi Paris, a prestigious culinary school with a 100-year legacy and five campuses across France — including the one in Rennes, home to over 300 students. Renowned for producing more Michelin-starred chefs than any other culinary school in the country, Ferrandi’s Rennes campus is now expanding its international reach, supported by WTC Rennes Bretagne, in attracting students from around the world.

Third Stop: WTC Nantes Atlantique -  Connection, Incubation and Beyond

The third stop on our journey was to visit WTC Nantes Atlantique (associated with CCI Nantes-Saint-Nazaire). Located close to the airport, with connections to more than 75 international destinations, WTC Nantes Atlantique is located in a metropolis of 800,000 inhabitants, with 1 million estimated by 2030, and is the 3rd largest industrial region in France with an economy built around shipbuilding, aeronautics (after Bremen, Airbus chose Nantes for its R&D initiatives on hydrogen zero emissions), food processing, agro-business, mechanical engineering, composite materials, health, biotechnology, marine renewable energy and electronics, with leading international companies and a myriad of startups. The region also has competitive clusters in the biotherapy, plant and advanced manufacturing and production industries with many internationally recognized research centers and a very important digital sector. Run by the local Nantes Saint-Nazaire Chamber of Commerce, WTC Nantes Atlantique focuses on supporting foreign companies within the region (i.e., international business center, partners network, local network of businesses and corporate events).

In their Business Club, “International Ouest Club," they host more than 30 events per year for conferences, workshops, company visits and working groups; and provide their 160 members with access to meetings rooms, the WTCA network and a platform referencing all club members. Their goal for the next year is to develop WTC Nantes Atlantique to welcome foreign companies to Nantes and the Loire Valley region. They already have 40 firms and 200 tenants in their business center, which are SMEs and startups in emerging sectors. Every year in October, they organize the "International Week" in Nantes with over 1,200 participants to allow their members to connect with each other and promote the WTC brand to participants – it is the most important event dedicated to international development in France.

Fourth and Final Stop: WTC Poitiers Futuroscope -  Home to French Cuisine and Wine

The fourth and final stop on our journey was to visit WTC Poitiers Futuroscope (in association with CCI Vienne). Also located near the airport, WTC Poitiers Futuroscope is the only WTC in the southwest region of France, in the famous region of Cognac and Bordeaux. It is connected to 1,500 local export companies and has a Business Club (FuturExport) comprised of 75 members. The facility offers office space and meeting rooms for rent, in addition to an on-site student facility to train future retail and restaurant professionals.

They are currently building an amphitheater ahead of their 20-year celebration. After touring the business facility, we toured their retail training facilities, and concluded our visit with a student-operated dining experience. These students, ages 18–22, receive hands-on instruction from industry veterans. The training showcased the importance of preparing the next generation of culinary leaders in French gastronomy.

Throughout our “WTCA Tour de France,” we learned why France is a leading destination for foreign development investment projects in Europe. France is open for global business and accessible through local French WTC licenses that maintain strong ties with regional chambers. Exporting remains a challenge, but the openness to partnerships is strong. 

We thank the teams of WTC Paris Ile-de-France, WTC Rennes Bretagne, WTC Nantes Atlantique, and WTC Poitiers Futuroscope for their generous hospitality and insights.

If you’re interested in connecting with any of these French WTC businesses, please reach out to our WTCA Headquarters team, or Anaïs Jan, Membership Development Lead, Europe.

Since their inception in 2018, WTCA's Member Advisory Councils (MACs) have evolved into a vital platform for engagement and collaboration, and serve as an inclusive space for sharing ideas and exploring opportunities.

MACs are exclusive Working Groups formed around WTCA's four core pillars: Business Club (BC), Conferences & Exhibitions (C&E), Real Estate (RE), and Trade Services (TS). These groups provide strategic guidance, develop best practices, and create tools and programming that support the Association's mission.

During the April 2025 WTCA Global Business Forum, hosted by WTC Marseille Provence, WTCA Chair John E. Drew unveiled a statement on the Association's stance in response to the current geopolitical climate and global trade issues:

WTCA is committed to promoting free and fair trade, open markets, and healthy competition. We believe these principles foster an environment that attracts investment, drives prosperity, and fuels economic growth. Through our global network of independent World Trade Center operations – built on trust and collaboration – we actively support these principles by facilitating international business connections and trade opportunities worldwide.

We asked the WTCA Trade Services MAC for their initial thoughts on the statement and the state of global trade in the years ahead. Read on for responses from some of the MAC's members:

🌍  Niraj/WTC Pune: "The statement is a timely reminder that trust, open markets, and fair competition remain the cornerstones of global trade. In a world facing rising uncertainty and fragmentation, these principles are not optional; they are essential. The WTCA network, present in over 300 cities across nearly 100 countries/territories, offers a unique global platform for fostering meaningful business partnerships. Through our Trade Reciprocity Desk, we connect businesses, governments, and institutions to enable high-impact B2B engagement. Our Trade Services program helps companies scale, build resilient supply chains, and navigate the complexities of international trade. In an era where fragmentation threatens progress, WTCA remains committed to building bridges — not walls — and creating opportunities that transcend borders."

🌍  Gavin/WTC Saskatoon: "It was my pleasure to see a statement from the WTCA Chair and Board reiterating the commitment to free and fair trade, and the many benefits it has delivered worldwide. I come from a trade-dependent country, situated in one of Canada’s most trade-dependent regions and one of Canada’s most trade-dependent cities. If ever there was a need for a global trade network capable of making the necessary connections to adjust to a new reality and ensure continued prosperity through trade, that time is now. As the global trading system is retooled, it is important not to forget that free, fair trade, and open markets deliver prosperity. Saskatoon (Canada) is going to thrive regardless, as we trust that most countries want a better quality of life, and trade plays an integral role in that quest. Marcus Aurelius once said, 'What we do now echoes in eternity,' and Mr. Aurelius was right. Let's 'Connect Businesses, Globally.'"

🌍  Andrea/WTC Cartagena: "In times of growing geopolitical uncertainty, regions cannot remain mere spectators — they must take an active role in shaping a fairer, more resilient and sustainable global trade system. It is the territories, with their productive vocations, local talent, and strategic connections, that are called to drive economic growth and contribute to a more balanced and collaborative trade architecture. Our commitment remains firm — to continue positioning the region as a key player in building a new vision of global competitiveness grounded in trust, collaboration and sustainability." 

🌍  Carissa/WTC Toronto: "The remarks strike a timely chord. These aren’t just values; they are imperatives in today’s global landscape. Fortunately, the WTCA network is uniquely positioned to build resilience by developing country-specific trade pathways, establishing soft landing zones for firms expanding globally, co-creating solutions through innovation, and strengthening the people-to-people connections that power long-term trust. World Trade Month (celebrated annually each May) is more than recognition — it's a recommitment to shaping a dynamic, inclusive and secure global trade future. Together, we must lead with collaboration, adaptability and purpose."

🌍  Carla/WTC Delaware: "For people around the world, the current U.S. tariff policies, and the actions in response by their own countries, are making them aware of just how dependent on international trade we are. At World Trade Centers Association, 'trade' is our middle name, and we know something about this. During times like this, the WTCA network is especially valuable.It provides individual Centers with unique resources to assist companies navigate the new economic situation brought about by the changing trade policies. We collaborate to offer the most accurate and timely information to allow companies to anticipate, prepare, and react to a changing trade landscape. We do this by providing education, outgoing and inbound trade missions, individual company counseling, forums with high level policymakers, listening sessions about tariffs and other critical policy matters, and by connecting local companies to experts at other Centers around the world and to over a million companies in the global WTCA network. We believe in the power of trade to fuel global prosperity."

🌍  David/WTC Abuja: “In an increasingly fragmented global trade landscape, trust, collaboration, and open markets are not just ideals — they are strategic necessities. Across Africa, the African Continental Free Trade Area [AfCFTA] offers a historic path toward deeper economic integration, and the WTCA network stands ready to serve as a dynamic conduit connecting local opportunities to global markets. As businesses navigate rising uncertainties, WTC businesses are stepping up as vital enablers, facilitating investment, strengthening regional value chains, and driving cross-border partnerships. Looking ahead, global commerce will be increasingly defined by digital innovation, sustainability, and regional integration, especially in emerging markets like Africa. By actively building cross-continental linkages and synchronizing its global network, WTCA is not just responding to the moment — it is helping shape the future of global trade."

🌍  Leonardo/WTC Trieste: "WTCA's statement is a reaffirmation of the values that have long supported global economic collaboration. By promoting free and fair trade, open markets, and healthy competition, the association reinforces its role as a facilitator of international business in a time of uncertainty. The focus on trust and collaboration through its global network highlights WTCA’s commitment to build resilient and inclusive economic relationships. As the global landscape shifts, this steady support for open exchange and investment-friendly environments is both timely and necessary. The statement reflects a forward-looking approach that prioritizes connectivity and opportunity across borders. In today’s dynamic environment, such networks are vital in supporting the exchange of knowledge, innovation, and sustainable growth."

🌍  Nicholas/WTC Rennes Bretagne: "In a world increasingly shaped by regional tensions, shifting alliances, and protectionist pressures, the WTCA’s global network plays a vital role in keeping international business dialogue open and constructive. By promoting collaboration over competition and connection over isolation, WTC businesses help ensure that businesses — especially SMEs — have access to new markets, reliable partners, and long-term opportunities for growth. Looking ahead, global trade will demand both agility and solidarity. With the combined expertise of our network, I believe we are well-positioned to navigate the challenges ahead and continue delivering real value to the businesses and communities we serve."

🌍  Peter/WTC Yangon: “In recognition of World Trade Month, WTC Yangon reaffirms its belief in the importance of free and fair trade, open markets, and healthy competition as essential drivers of sustainable growth. Amid ongoing global uncertainties and shifting economic conditions, we continue to view these principles as the foundation for building trust, encouraging innovation, and attracting long-term investment. As part of the WTCA network, we actively support initiatives that connect local enterprises with international partners and opportunities. Our commitment remains focused on fostering inclusive, innovation-led global trade that benefits all.”

🌍  Serge/WTC Abidjan: "The statement is a powerful reaffirmation of the principles that should continue to guide global trade: free and fair trade, open markets, and healthy competition. These ideals are not only timely but essential, particularly for emerging economies like Côte d’Ivoire — the 9th largest economy in Africa, 2nd in West Africa, and 1st in Francophone Africa — which has established itself as a dynamic gateway to business in the region. As Africa moves closer to operationalizing the AfCFTA, these principles gain renewed relevance. Côte d’Ivoire stands ready to leverage this continental framework to attract investment, drive industrial transformation, and facilitate trade across borders. Within this landscape, the WTCA network plays a catalytic role by offering trusted international connections and enabling business ecosystems to thrive beyond national borders. This is how the WTCA vision truly comes to life — when global principles meet regional ambition and local action." 

🌍  Xiaolan/WTC Haikou: "In an era of increasing geopolitical tensions, reaffirming the commitment to free and fair trade, open markets, and healthy competition principles is the bedrock of global economic growth and stability. By facilitating international trade and business, the WTCA Trades Service MAC will play a vital role in transforming the spirit and trust of WTCA into tangible collaboration. We will continuously break down barriers and create opportunities to support WTC businesses worldwide to become a stabilizing force in the midst of uncertainty."

Our interviewees:

• Niraj Khinvasara, Executive Director and Chief Innovation Officer - International Trade Network & Events, WTC Pune; Chair, WTCA Trade Services MAC 
• Gavin Conacher, General Manager/Vice President Operations, WTC Saskatoon; Vice Chair, WTCA Trade Services MAC
• Andrea Piña, Executive President, WTC Cartagena
• Carissa Consoli, Senior Manager, Business Development, WTC Toronto 
• Carla Stone, President, WTC Delaware
• David Opeyemi Oke, Head of Trade Services, WTC Abuja
• Leonardo Monniello, Head of Member Services, WTC Trieste
• Nicholas Beaty, Manager, WTC Rennes Bretagne
• Peter Yap, CEO, WTC Yangon
• Serge Konan, Business Companies Support Director, WTC Abidjan
• Xiaolan Zhu, CEO, WTC Haikou

Despite ongoing geopolitical challenges, the 2030 Agenda for Sustainable Development , adopted by all United Nations Member States in 2015, remains a critical blueprint for peace, prosperity, and environmental stability. At its core is the UN’s 17 Sustainable Development Goals (SDGs) . For World Trade Centers Association (WTCA) , aligning with the 2030 Agenda and its 17 Sustainable Development Goals (SDGs) is essential to fostering sustainable trade, driving economic growth, and promoting responsible business practices across our global network.

As we approach 2030, businesses face mounting pressure to integrate sustainability and Environmental, Social, and Governance (ESG) principles into their operations in transparent and ethical manners. ESG principles serve as a framework for businesses to operate sustainably and responsibly. They encompass practices such as reducing carbon footprints, promoting social equity, and ensuring ethical governance, helping companies align with long-term environmental and societal goals while fostering transparency and accountability.

This article examines the growing importance of sustainability and ESG-driven innovation across the five global regions represented by WTCA Members: Asia Pacific, Europe, Latin America, the Middle East & Africa (MEA), and North America.

Regional Business Considerations: ESG Principles in a Global Context

Adopting sustainability and ESG principles has become a powerful catalyst for strategic business growth, offering significant opportunities for companies that prioritize sustainability as a core strategy. Companies prioritizing sustainability are increasingly viewed as more resilient, trustworthy, and profitable by investors, partners, and customers. Research from the Boston Consulting Group indicates that “companies integrating sustainability into their strategic frameworks are 1.4 times more likely to achieve innovation breakthroughs,” leading to unique product development, operational efficiencies, and market differentiation.

As mentioned above, the UN’s 17 SDGs provide a comprehensive framework for businesses to align their sustainability efforts with global objectives. By integrating ESG practices that correspond to specific SDGs, companies can also make measurable contributions toward environmental and social progress.

For WTCA Members, several SDGs are particularly relevant. SDG 9: Industry, Innovation, and Infrastructure promotes the adoption of sustainable, resilient infrastructure and encourages innovation — both essential for driving growth in trade and real estate. SDG 11: Sustainable Cities and Communities supports eco-friendly urban development and green building initiatives, helping real estate businesses enhance both value and sustainability. SDG 12: Responsible Consumption and Production emphasizes efficient resource management and waste reduction, which is especially important for trade and event-based industries striving to minimize their environmental impact. Finally, SDG 13: Climate Action calls for immediate measures to combat climate change, making carbon-neutral initiatives a business imperative and positioning companies as leaders in sustainable innovation.

For WTCA Members spanning over five regions, sustainability efforts and ESG implementation vary based on local priorities, regulations and market conditions.

Asia Pacific

The Asia Pacific region is emerging as a global leader in ESG-driven corporate innovation. Governments in the region are implementing stringent ESG regulations, such as China’s carbon neutrality targets, which aim to achieve net-zero emissions by 2060.

This regulatory push is compelling companies to adopt greener supply chains, invest in energy-efficient infrastructure, and implement waste reduction strategies to remain competitive. According to the World Economic Forum, “China allocated over US $546 billion in 2023 to renewable energy development, more than half of the global total for that year.” This sets a benchmark for other nations, influencing global energy markets, fostering technological innovation, and shaping future sustainability standards.

In Asia Pacific’s real estate market, companies are increasingly adopting sustainable building practices to meet growing ESG demands and attract eco-conscious investors. For example, in Singapore, the Green Mark Certification program incentivizes property developers to design energy-efficient buildings with reduced carbon footprints, water conservation systems, and eco-friendly construction materials. This initiative has significantly boosted the market value and rental appeal of certified properties, as sustainability-minded tenants and investors seek greener spaces.

ESG standards are transforming supply chain transparency and resilience in China, where leading e-commerce giants, like Alibaba and JD.com, are integrating green logistics solutions. Solutions include: electric delivery vehicles, eco-friendly packaging, and AI-powered route optimization. These initiatives reduce carbon emissions and improve supply chain efficiency. Additionally, in Japan, companies are strengthening ESG-compliant supplier networks by prioritizing partnerships with ethical and environmentally responsible vendors, enhancing both transparency and trust with global trade partners. As sustainability increasingly shapes supply chain competitiveness, Asia Pacific businesses are strengthening their position in international trade.

Europe

Europe is at the forefront of sustainability-driven corporate innovation, where businesses are being influenced by stringent ESG regulations and ambitious climate goals. The EU’s Green Deal mandates stricter corporate sustainability reporting, requiring companies to disclose their carbon footprints, green practices, and ESG compliance, making transparency a non-negotiable.

​In Europe, real estate companies are increasingly adopting sustainable building practices to enhance energy efficiency and property value. For instance, the Dutch non-profit organization Mevrouw Meijer collaborated with architects to renovate existing school buildings, transforming them into modern, energy-efficient spaces while preserving their historical significance. By renovating existing structures instead of constructing new ones, companies can reduce demolition waste and the carbon footprint associated with new building materials, making the project a sustainable model for adaptive reuse in real estate.

The Paris Climate Agreement is important in this context because it drives governments to enforce stricter sustainability regulations, compelling businesses to adopt ESG practices. As countries like Sweden and Germany implement legally binding net-zero targets, companies face mounting pressure to align with these goals or risk losing their market relevance. Additionally, the EU’s taxonomy not only impacts local firms but also influences global companies operating in the region, making sustainability compliance a necessity. Adhering to these evolving standards is crucial for maintaining regulatory compliance, enhancing credibility, and securing long-term growth in an increasingly sustainability-focused global economy.

Latin America

Latin America is witnessing a growing wave of ESG adoption, driven by local priorities, evolving regulations, and market demands. As businesses recognize the need to protect the region’s rich natural resources, industries are increasingly investing in sustainable agriculture, renewable energy, and eco-tourism.

In Guatemala, community-managed forest concessions within the Maya Biosphere Reserve (MBR) exemplify these sustainable practices. These concessions, operated under 25-year renewable contracts, balance social development with ecological preservation, achieving a deforestation rate of just 0.4% compared to 36% in protected areas without such management.

Latin America stands out as a leader in renewable energy, with over 25% of its primary energy sourced from renewables. Countries like Brazil and Costa Rica have made significant investments in hydroelectric, wind, and solar power, therefore reducing reliance on fossil fuels and promoting sustainable energy solutions. According to the Global Energy Monitor, “The region could boost its utility-scale solar and wind power capacity by over 460 percent by 2030 if all planned projects are realized.” Real estate developers in Mexico and Brazil are incorporating solar panels, energy-efficient HVAC systems, and water recycling technologies into residential and commercial properties, creating more sustainable and cost-effective buildings throughout the region.

This growing commitment to ESG principles is not only enhancing environmental resilience but also making Latin American businesses more attractive to global investors seeking sustainable growth opportunities.

Middle East & Africa

In the Middle East, countries are making significant investments in renewable energy and sustainable real estate to align with their climate goals. The United Arab Emirate’s (UAE’s) Masdar City, for instance, is home to the region's first net-zero commercial building, NZ1, which boasts a 53% reduction in energy consumption compared to conventional structures of similar scale. Additionally, the Emirates Green Building Council (EmiratesGBC) has been a pioneer in advancing the net-zero buildings agenda in the Middle East & North Africa (MENA) region. In Saudi Arabia, the Mostadam green-building rating system, introduced in 2019, is tailored to the country's local climate and environmental characteristics, promoting sustainable construction practices. These initiatives are part of a broader trend in the region toward sustainable development and environmental responsibility.​

Businesses in the region are increasingly adopting virtual events and hybrid models to reduce the carbon footprint of large-scale gatherings by cutting down on travel-related emissions while expanding global accessibility. Studies have shown that transitioning from in-person to virtual conferencing can substantially reduce the carbon footprint by 94% and energy use by 90%. For example, the Radisson Hotel Group has embraced hybrid meetings and events as part of its sustainability strategy, reducing its carbon and water footprint by 10% in 2022.

​In Africa, sustainability is transforming trade services and real estate through the adoption of renewable energy and eco-friendly developments. Countries like South Africa and Kenya are investing in solar and wind energy projects to reduce reliance on fossil fuels and enhance energy security. For instance, South Africa has seen a dramatic increase in solar capacity, driven by the availability of affordable solar panels. Similarly, Kenya's Kipeto Energy has developed one of the country's largest wind farms, contributing significantly to the national grid. As sustainability regulations and market demands continue to evolve, companies across Africa are embedding ESG principles into their core strategies to achieve long-term resilience in the global trade economy.

North America 

In North America, trade services and corporate innovation are increasingly shaped by ESG reporting frameworks such as the Sustainability Accounting Standards Board (SASB) and the Global Reporting Initiative (GRI), which promote corporate accountability and transparency. Businesses are leveraging technology to enhance ESG performance, with AI, blockchain, and data analytics playing a pivotal role in driving transparency and efficiency. For example, blockchain technology is being used in supply chain management to verify sustainable sourcing by providing tamper-proof, real-time records of product origins and ethical practices. This ensures greater traceability and trust among consumers and business partners. Additionally, AI-powered analytics are helping companies monitor and reduce carbon footprints, optimize resource efficiency, and comply with evolving ESG regulations.

Cross-industry partnerships are also accelerating sustainability efforts, as trade organizations collaborate with technology firms and environmental groups to develop greener logistics networks and promote circular economy models. For instance, the fashion industry is experiencing notable collaborations aimed at enhancing recycling capabilities. Companies like Reju have partnered with organizations such as Goodwill and Waste Management to recycle polyester, while Swedish company Syre plans to establish a recycling plant in North Carolina by mid-2025.

These initiatives aim to transform fashion waste into new raw materials, reducing dependence on resources and mitigating the industry's waste problem. By embedding ESG principles into their operations and harnessing cutting-edge technology, North American businesses are enhancing competitiveness and building long-term resilience in an increasingly sustainability-focused global market.

Conclusion: The Path Forward

With the 2030 deadline approaching, embedding ESG principles and sustainable corporate innovation into business strategies has become a necessity rather than a trend. For WTCA Members, aligning with the UN’s 17 SDGs presents an opportunity to drive sustainable growth, enhance brand credibility, and future-proof operations.

By embedding sustainability into their core strategies, companies will not only meet regulatory demands but also foster a more prosperous and resilient future. The next five years offer a pivotal window to lead by example and shape a more sustainable world, one business at a time.