Top Trends for Business Travel in 2020 - As we enter the new decade, experts throughout the travel industry are preparing not only for an uptick in corporate travel — based on the Global Business Travel Association (GBTA) forecast for 3.6% growth — but also for changes in what business travelers expect when they are ... more

World Trade Center New Orleans: Celebrating 75 Years of International Trade - As part of the World Trade Centers Association’s (WTCA) 50th Anniversary, we look back on one — if not THE — original Members of our organization. At a gala on November 8 World Trade Center New Orleans (WTCNO) celebrated three-quarters of a century with a black-tie gala in the... more

Europe Through the Eyes of an American - Ask most Americans what comes to mind when they think of Europe and the answer is usually vacations, historical places, extended family, and great food. Some may have even done a tour of duty as part of their military service and have proud memories of that time. But ask what ... more

Back to the Future: World Trade Center Taipei Prepares for Its Second Time Hosting a WTCA General Assembly - The 2020 General Assembly in Taipei is quickly approaching, scheduled to take place at the very beginning of March. WTCA Meridian Editor Alex Brown sat down with Walter Yeh for a brief interview on why Taipei decided to bid on hosting the GA for a second time more than 20 year... more

WTCA Meridian™ January 2020 Issue - more

Sheltersuit: Inspiring, Connecting and Activating Those in Need - During this year’s Member Seminar, WTC Twente introduced us to Sheltersuit, a non-profit organization whose mission is to keep the homeless warm. As we reflect on the year behind and all the reasons to be thankful, the WTCA hopes to bring attention to this important and inspir... more

WTCA Meridian™ December 2019 Supplement Issue (Around the Network) - more

Trends in Corporate Culture: Anxiety and Its Power to Shape Behavior within Your Business - In uncertain and volatile times, what makes your business stand out from the crowd? When ambiguity is ubiquitous, how do you stay true to the principles and vision of why you are in business? Often, leaders answer these questions by highlighting their products, customers, pric... more

Why Consumer Tech Should Matter to You - Consumer technology reaches far beyond traditional tech companies, impacting industries ranging from healthcare to government, to sports and entertainment, and can be found in schools, hospitals, stores, restaurants, private companies and government agencies. Gary Shapiro, Pre... more

Special Section: A 2020 Preview - In 2019 we saw some incredible events unfold, leaving the world in unchartered waters. What can we look forward to in the new year and decade to come?  As we wind down 2019 and look forward to the new year, our feature in this special double issue of WTCA Meridian looks at ... more

WTCA Meridian™ November/December 2019 Issue - more

2020 WTCAF “Peace Through Trade” Competition - Following on the heels of last year’s inaugural “Peace Through Trade” Competition, the World Trade Centers Association Foundation (WTCAF) is delighted to announce the launch of the second installment of its program. Introduced at last year’s Member Seminar, (see page 6 of th... more

Commercial Real Estate Trends in Europe - Confidence is key — especially when it comes to assessing investor sentiment towards commercial real estate markets. Despite speculation that markets are due for a course correction and concerns over political instability, European investors nevertheless continue to feel a sen... more

The Importance of Custom Trade Resources: How WTC Washington, D.C. Welcomes the World - One of the unique qualities of the WTCA is just how ingrained its Members are in their local business communities. Because of this grassroots orientation, WTCs are often the local go-to resource for trade and investment guidance. But when you are WTC Washington, D.C. the entir... more

Deal or No Deal: Brexit on the Horizon - On June 23, 2016, citizens across the United Kingdom (UK) narrowly voted to leave the European Union (EU), the economic and political union involving 28 European countries that allows free trade, and movement of people to live and work in whichever country in the bloc they cho... more

WTCA Meridian™ October 2019 Issue - more

Content for Connection: Trends in Content Marketing - The WTCA launched a robust content strategy late in 2018, beginning with the launch of this publication. Because brands only break through the noise when they make meaningful connections with their customers, we asked Adrienne Smith to identify some trends in using content to ... more

Why YOU Should Attend the WTCA Member Seminar: Key Takeaways from a Past Attendee - I can still remember the first World Trade Centers Association (WTCA) event I attended: the 2018 Member Seminar. I was very nervous because I had to address colleagues from all over the world and talk about the upcoming Latin American Regional Meeting, which World Trade Center... more

Connections for “Leaner” Innovation - As part of its upcoming Member Seminar, WTCA has once again invited Phillips & Co. to lead several sessions, one of which is on “Lean Innovation.” Because connection is central to the theme of the event and the process of reinvention — and to the value of belonging to our ... more

WTCA Meridian™ September 2019 Issue - more