THE HAGUE, NETHERLANDS - Over 150 participants from government, industry and academia attended the 'China Communication & Connection Conference' at WTC The Hague on Thursday March 5. The Groningen Confucius Institute organized the conference in close cooperation with the Communication University of China, the Municipality of Groningen, the University of Groningen and the Hanze University of Applied Sciences Groningen.

The conference was the first phase in the new spearhead effort of the Groningen Confucius Institute to explore Sino-Dutch business cooperation. Distinguished guests Mr. Chen Xu, Chinese ambassador to the Netherlands, and Mr. Peter den Oudsten, Mayor of Groningen, jointly opened both the conference and the adjoining exhibition on Contemporary Chinese Advertising.

After a few more morning plenary sessions and the networking lunch it was time for the 'pressure cooker' afternoon sessions. In two consecutive shifts of four parallel sessions more than 30 speakers from various sectors of Dutch and Chinese business informed and inspired their audience on subjects such as trends and opportunities in leisure & lifestyle and food & agriculture; China's free trade zone policy; E-marketing in China; and 'smart health'.

The conference program was not only tuned to the needs of the Dutch audience seeking information about China. Also the Chinese audience was provided with perspectives on Dutch and European matters, such as opportunities and challenges for Chinese investors and the branding of Chinese companies in the Netherlands.

With the odd exception, all sessions lead to lively discussions and were quite effective in the establishment of Sino-Dutch relations. This lead to a noticeable positive mood among the participants.
----------------------------------------------------------

Contemporary Chinese Advertising Exhibition

The comprehensive Contemporary Chinese Advertising Exhibition revealed the transformation of China's consumer and social culture through Chinese advertising from the 1970s until the present day. It displays nearly 600 print, film and broadcast ads showing the changes in the the life of Chinese people over the past 35 years, structured around five themes: clothing; food; living; travel; and daily use.

The exhibition opened at the WTC The Hague on March 5 and could be seen till March 19. The exhibition was the result of the collaboration of the Groningen Confucius Institute with the Communication University of China (COC). It was compiled under the supervision of Liu Yinghua, Vice Dean of the Advertising Department at COC and also Vice Director of the Advertising Museum of China.

To learn more about WTC The Hague, click on the source link below: