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WTC Milan participation at EFEA 2016

Feb 19, 2016

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MILAN, ITALY - The WTC Milan participated as a key speaker to the WTC session «How to organize the process of export? Promotion in the international trade market with the assistance of WTC’s» organized by the WTC St. Petersburg and moderated by the WTC Moscow during the V Europe Asia Event Forum (EFEA) hold from 20 - 22 January in St. Petersburg at the premises of the PetroCongress Center.

As well as strengthening the relationship between the WTCs present there, this meeting was a tremendous opportunity to present the services that the WTC Milan can provide to help Russian Companies better export to Italy – a privileged trade partners of Russia, fourth place in terms of turnover at the global level.

Like in Italy, Russia counts a lot of small businesses that have interesting and high quality products. For them, participating in trade events may be costly and does not guarantee that the consumer appears. With this in mind, the WTC Milan presented some of its services to improve tradeshow marketing and positioning strategy, by communicating efficiently to Italian consumers. The WTC Milan can also assist organizers promote trade events hold in Russia by creating the buzz through public relations events in Italy, in order to bring delegations of buyers in Russia.

The WTC Milan grasped this occasion to present «Think or Re-Think New & Existing Venues - Entertainment as a Tool for Competitiveness», an infrastructural project with a high cultural and media profile designed for owners of exhibition complexes and Real Estate Developers eager to increase the profitability and competitiveness of their structures. A strategy creating new jobs and stimulating long-term benefits for the host city.

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