Crystal Edn

Crystal Edn, Director of Member Services

With over 15 years of experience cultivating relationships between organizations, I am responsible for curating and spearheading the development of programs, events, and resources that enrich and deepen member engagement and increase member retention.

Prior to joining the WTCA, I successfully engaged organizations in the New York City blood donation program. More specifically, I revitalized key programs targeted at actively engaging corporate clients in the non-profit’s mission. As a member of the Association of Donor Recruitment Professionals, I spoke to my success at the international annual conference in 2015 in “A Sweet & Salty Balance: Blending Blood Center Needs with Corporate Clients.” Prior to this, I managed Special Events for The Leukemia & Lymphoma Society, overseeing activities, such as the Light the Night Walk.