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Walter Yeh

Walter Yeh, Sec General, World Trade Center Taipei

PRESIDENT & CEO
Taipei World Trade Center (TWTC)

PRESIDENT
Asian Federation of Exhibition and Convention Associations (AFECA)

PRESIDENT
Taiwan Exhibition and Conference Association (TECA)

EDUCATION
● Master of International Business (1977~1979)
National Chengchi University, TAIPEI, TAIWAN
● Bachelor of Management Science (1973~1977)
National Chiao Tung University, HSINCHU, TAIWAN

MAJOR EXPERIENCE
● Executive Vice President of TWTC (2004/8~2017/1)
● Board of Directors of UFI (2013/7~)
● Board of Directors of IAEE (2014/12~)
● Chairperson of IAEE Asia Exhibition Council (2014/12~)
● Chairperson of CEM Local Advisory Committee (2012/3~)
● Member of UFI Marketing Committee (2012/2 ~)
● Convener (2010/11~2011/04)
TWTC Project Office at 2010 Taipei Intl Flora Expo
● President (2010/04~2010/10)
Taiwan Pavilion at 2010 Shanghai EXPO
● Executive Director (2004/01 ~2004/07), Strategic Marketing Department, TWTC
● Deputy Executive Director(2001/12 ~2003/12), Marketing Development Dept, TWTC
● Manager (1998/07~2001/11), Overseas Section, Marketing Department, TWTC
● Director (1996/03~1998/06), Taiwan Trade Center, Rotterdam, the Netherlands

【Honors】
● Taiwan Top 10 Super MVP Managers, MANAGER Today, 2010 & 2014
● 25 Notable Taiwanese in Mainland China, Forbes, 2011
● Outstanding Achievement in Industry Leadership Award, IAEE, 2016
● Certified in Exhibition Management(CEM) Emeritus, IAEE, 2016

【Training Programs】
● IAEE Certified in Exhibition Management(CEM), 2013 (Houston, USA)
● Executive Training Program, Harvard Business School, 2007
● International Management Strategic Program by IMD, 2005
● IAEE Exhibition Management Program, 1987 (Austin, USA)

【Working Experience Overseas】
● President, Taiwan Pavilion at EXPO 2010, Shanghai, China
● Director, Taiwan Trade Center, Rotterdam, The Netherlands
● Manager, Taiwan Trade Center, London, United Kingdom
● Manager, Taiwan Trade Center, Vienna, Austria

【Major Projects】
● Project Director, Program Vanguard for Taiwan MICE Industry-Taiwan MICE Industry Pilot Program, 2013~2020
● Project Director, The Integrated Marketing and Communication for Taiwan International Brands and Industry Promotion Project (IMC Project), 2010~2019
● Project Director, Taiwan Exhibition Competitiveness Enhancement Program, 2013~2016

【Professional Specialties】
● MICE industry
● Brand Management: hosting Taiwan Excellence competitions, Taiwan Excellence Pavilions overseas, assisting Taiwanese companies with branding for international markets.
● Integrated Marketing in Industrial and Service Industries
● Integrated Marketing in Exhibition Promotion
● Supervision of venue management: TWTC Hall 1, Hall3, Nangang Exhibition Hall

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📞+886 2 27255200

twtc1@taitra.org.tw