My name is Jorge Arturo Acevedo Alarid, I am a Mexican businessman, father of wonderful children and a wife with whom I have teamed up to dream and grow together. I have specialized in development of projects with economic-social impact. I have more than 26 years of experience in innovaon and entrepreneurship, I am an academic, writer and international speaker.
I am an engineer, with a master's degree in customs law and a master's degree in global marketing, I have a PhD in administraon and different courses in trade, international business, public relations, strategic planning and business development with social impact. I have written 3 books and am currently about to publish two more.
I am the creator of the "Holistic Vision Model" and the "Holistic Infrastructure Model" with which I have developed projects worth more than 3.5 billion dollars, generating more than 45,000 direct and indirect jobs (in Mexico and abroad). I have been a consultant to the Inter-American Development Bank and the Latin American Development Bank, I have worked for the public and private sectors. I have lived in Mexico, the United States and Canada, traveled and given conferences in Europe, Asia and the entre American Continent.
I have been part of the great WTCA family for just over 6 years, owner of the licenses for WTC San Miguel de Allende (Mexico), WTC Nuevo Laredo (on the border of Mexico and the USA) and WTC Austin Tx (in the United States). I was elected to be part of the RAC of Latin America for the second consecutive term. Since I joined this great family of the WTCA, my vision of how business is done has changed significantly. The great lessons and evolutions that the COVID19 pandemic has le us would not have been so important if I had not experienced them with other licensees, mainly from my region. Without a doubt, the value of the WTC brand is important, but today we have the obligation and opportunity to make it even bigger and more valuable.