Utah's 2023 Trade Missions & Shows for Businesses

Dec 21, 2022

2022 was a big year. WTC Utah hit the world again, leading Utah companies to the United Arab Emirates, France, Mexico, Germany, Canada, U.K., Australia, Vietnam, and Israel to connect with buyers, investors, and partners.

We've got more in store for 2023. In partnership with the Governor's Office for Economic Opportunity and the Small Business Administration, we're bringing you our biggest year yet: seven trade shows, two governor-led trade missions, and three industry business trips.

Learn more and check out the schedule below.

Arab Health 2023 + Saudi Arabia Business Trip


Arab Health >> The leading healthcare trade show in the Middle East. Utah companies who exhibited at Arab Health reported total NTOs* of $3.2 million in 2022 and $7.8 million in 2021.

Saudi Arabia Business Trip >> The $54-billion U.S.-Saudi Arabia trade and investment relationship creates thousands of jobs in both countries.

Natural Products Expo West

MARCH 7-11, 2023 | ANAHEIM, CA

The natural, organic, and healthy lifestyle product industry’s largest trade show, which attracts retailers for stores such as Sprouts, Whole Foods Market, Costco, and Natural Grocers as they seek innovative trends.

Application deadline: December 20, 2022

WTC Association's General Assembly

APR. 23-28, 2023 | ACCRA, GHANA

The 54th GA will be held under the theme “ACFTA: Towards African Economic Integration.

JEC World 2023

APR. 25-27, 2023 | PARIS, FRANCE

A gathering for companies representing the whole value chain of the composite materials industry. Four Utah companies attended JEC World 2022. Their aggregate NTOs were $4.9 million.

Application deadline: December 16, 2022

SelectUSA Investment Summit


The highest-profile event in the U.S. dedicated to promoting foreign direct investment (FDI).

Southeast Asia Business Trip

JUNE 2023

An opportunity to participate in action-oriented B2B meetings for Utah’s leading companies in both manufacturing and sales capacities. Itinerary includes Singapore, Indonesia, Malaysia, and Vietnam.

Paris Air Show 2023 + France Trade Mission

JUNE 19-23, 2023 | PARIS, FRANCE

Paris Air Show >> The longest-running and largest event for the global aeronautics and space industry. In 2019, eight Utah companies attended the show as part of former Governor Herbert’s trade mission to Europe and reported NTOs of $9.4 million.

France Trade Mission >> The state will once again tie a governor-led trade mission to the Paris Air Show. France is the world’s fifth-largest economy.

Application deadline: January 31, 2023

Mexico Trade Mission

SEPT. 2023

A business trip led by Governor Cox in 2022 resulted in $26.3M NTOs. The trip will capitalize on the United States-Mexico-Canada Agreement and build on the 2022 Mexico business trip.

India Business Trip

FALL 2023

Bilateral U.S.-India trade in goods and services continues to grow, jumping from $120.6 billion in 2020 to $159.1 billion in 2021.

MEDICA Trade Fair


The largest medical trade show in the world whose exhibitors shape medical technology trends and lead medical breakthroughs every year. In 2019, NTOs for the Utah delegation of five companies totaled $7.8 million.

ISPO Munich


The world’s largest trade show for outdoor recreation goods and sportswear. The eight Utah companies that represented the state at the show in 2020 generated $4.4 million in NTOs.

Dubai Airshow

NOV. 12-16, 2023 | DUBAI, UAE

One of the largest airshows bringing together senior military and civilian delegations from 90+ countries. The Utah pavilion will leverage the relationships built in the 2022 governor-led trade mission.