ZURICH, SWITZERLAND - Modern, fresh, international: that was the aspiration of the new branding concept for the WTC Zurich.
The signage was implemented by Front Work. This included the modernization and revision of branding outside and inside of the facility. They revamped the exterior markings, including stelae with traffic management systems and an illuminated pylon with a glass front. The neon signs have been converted to LED. Inside, large monitors grab the attention of visitors. Improvements and adjustments are ongoing.
The modernized, distinctive and internationally oriented labeling concept runs through - from the entrance to the restrooms.
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