WINNIPEG, MB, CANADA - As part of the "What’s in it for EU (you)?" speaker series organized by the World Trade Centre Winnipeg (WTC Winnipeg), Alexandre Wahl, Director of Miriade, Normandy’s economic development agency, traveled here from France on December 10, 2014 to present Miriade’s latest Fast Forward (FFWD) Normandie initiative to the 20 Manitoba business people in attendance.

Launched in October, this unique program is aimed at helping entrepreneurs break into the European market. “FFWD Normandie is a “soft landing” program,” said Alexandre Wahl.

While FFWD Normandie is a global initiative, the President & CEO of the World Trade Centre Winnipeg, Mariette Mulaire, recognizes that Manitoba is seen as an important market for Normandy since it is situated in the middle of Canada and has a very diverse and strong economy.

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