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Taiwan Int’l Boat Show discovers dazzling success!

May 20, 2014

TAIPEI, TAIWAN - With $1billion in orders already placed for 32 motor yachts and sailboats and many more expected in follow up deals, the 2014 Taiwan International Boat Show has sailed away with all round acclaim when it wrapped up in Kaohsiung on May 11, 2014.

The backers knew that success beckoned when they felt the trade breezes and looked to the horizon. More than 70,000 people visited Taiwan Int’l Boat Show from May 8 to 11. They included more than 2,000 overseas buyers and thousands of domestic buyers. More than NT$1 billion was generated during show days with the sale of 32 boats and related equipment. It is projected that follow up orders for 30 more yachts will be placed to boost total show-generated business to NT$5.2 billion.

Top overseas buyers came from China, the USA, Japan, Hong Kong, UK, Singapore, Canada, Germany, Philippines, and South Korea. The largest share (64%) of overseas buyers came from Asia, followed by buyers from North America (15%) and from Europe (13%). Leading buyers included representatives of Sea Ray Boats (a member company of the Brunswick Group, the world’s largest yacht-building group), renowned US yacht-builder Malibu; long-established Spanish firm Rodman Polyships; UK’s Isara Yachts; and Japan’s Suzuki, Yamaha and Toyota.

Besides the overseas buyers who had travelled long distances to attend the Boat Show, there were also many domestic buyers. These included executives of leading Taiwan enterprises such as the Far Eastern Group, the Ruentex Group, the Taiyeh Group, NextMedia, TSMC, UMC, Honhai, the Want Want Group, CEC, Yageo, Giant Bicycles, Chailease, AUO, Taiwan Glass, YFY, Pegatron, Chilin Tech, the Evergreen Group, GDC, Transcend Info, Compal, IGS, Innolux, the E United Group, St. Shine Optical, and TKEC, all visiting the show in a private capacity. The show was also attended by delegations from the Farglory Group, the Kaohsiung Business Association and the Tainan Business Association.

The Taiwan International Boat Show has spurred a new wave of purchasing demand for yachts. Taiwanese yacht manufacturers Horizon Yachts, Kha Shing Enterprises, Global Yacht Builders, Bluewater Yacht Builders, Corum Yachts Taiwan, Hsing Hang Marine, Tayana Yachts and Johnson Yachts all received orders as a result of their participation in the show.

Global Yacht Builders commented that many of the potential buyers they had spoken with said that though boat buying is easy, they were uneasy about after show arrangements. Because of this awareness, the show has helped to inspire the development of domestic peripheral services like marina operations and yacht maintenance services said Global.

Taiwan International Boat Show was implemented by World Trade Center Taipei. Everyone is cordially invited aboard Taiwan’s next International Boat Show.

For more information about the Taiwan Internatinal Boat Show, please visit www.boatshow.tw

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