WTC Shamhabad, as part of the Connecting Campuses to Corporates, has successfully trained about 80+ students on Digital Marketing and Digital Transformation for Finance Professionals for final year B.com students of the Bhavans Vivekanand College of Arts, Science and Commerce, Secunderabad.

WTC Shamshabad has started the Connecting Campuses to Corporates program to bridge the skill gap the corporates face while onboarding freshers and make the students employable. Under this program, experts with more than 2 decades from various domains share their knowledge and give perspective on how organizations work and how they have to work.

In the Value Added Certification program for “Digital Transformation for Finance Professionals,” the students were given on hands experience on the usage of Enterprise Resource Planning, Business Accounting, Customer Relationship Management, Power BI and Business Accounting. For this purpose, WTC Shamshabad has procured licenses for Infor LN, one of the top three ERPs in the segment, from KCS Technologies, Alliance Partner for Infor, Asia Pacific Region. The students were provided with an overview of ERP and hands-on training on Procure to Pay flows(P2P), Order to Cash flows(O2C) and configuring master data.

For the Digital Marketing Certification program, the students were given hands-on training on the creation of content with SEO, the creation of Facebook, Linkedin, and YouTube ads, running paid campaigns and analyzing the user data for fine-turning promotions and campaigns etc.,

CMA Bhogavalli Mallikarjuna Gupta, an expert with more than two decades of experience in ERP development, implementation, and Taxation, led the Certificate Program for Digital Transformation for Finance Professionals. Gurajada Sai Chaitanya, with around a decade of experience in Digital Marketing, spearheaded the Digital Marketing program and trained the students.

After completion of the certification program, exams were also conducted online.