In a world driven by technology and innovation, staying ahead of the curve is essential for the next generation of professionals. Recognizing this, WTC Shamshabad has collaborated with the Bhavan's Vivekananda College of Science, Humanities & Commerce Sainikpuri, Secunderabad, and took a significant step towards preparing its final year commerce students for the digital age. Certification Course was offered in Digital Transformation for Finance Students and Digital Marketing, a program that promises to shape the future careers of more than 80 ambitious students.

The program, which was conducted under the "CCC - Connecting Campuses to Corporates" initiative, aimed to bridge the gap between academia and industry by providing students with hands-on experience and expertise from professionals in the field. With technology continuously reshaping the financial landscape and how businesses operate, this initiative couldn't have come more opportune.

The certification course encompassed various aspects of digital transformation, including the integration of cutting-edge technologies into financial operations. Students delved into the world of financial analytics, ERP, CRM & Business Accounting, and data-driven decision-making. This immersive experience allowed them to understand the transformative potential of technology in the finance sector.

Furthermore, the Digital Marketing component of the course exposed students to the intricacies of online branding, customer engagement, and market outreach. In a digital era, these skills are invaluable for finance professionals looking to connect with a broader audience and remain competitive.

What set this program apart was the involvement of industry experts who played a pivotal role in guiding the students through real-world scenarios. Their insights and practical knowledge enriched the learning experience and provided a glimpse into the challenges and opportunities that lie ahead in their careers.

The successful completion of this certification course signifies both the organization's commitment to equipping its students with the skills and knowledge needed to thrive in the digital era. It also reflects their dedication to forging strong connections between academia and industry.

As these 80+ students step into the professional world, they do so with a distinct advantage. Armed with a comprehensive understanding of digital transformation and marketing, they are well-prepared to tackle the challenges of today's finance sector, where adaptability and innovation are key.

This accomplishment benefits the students and contributes to the broader goals of the "CCC - Connecting Campuses to Corporates" initiative. It strengthens the bond between educational institutions and the corporate world, fostering a collaborative

environment that benefits everyone involved. During the last academic year 250+ students have been trained on Financial Modeling and Data Analysis.