This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.
With a metro ranking of #3 for cleantech leadership and one of the few cities in the world aiming for 100 percent clean energy utilization by 2035, it’s no surprise that San Diego is a hotbed of green and sustainable tech innovation. And with this year’s MetroConnect cohort representing an impressive cross-section of the region’s burgeoning industries, we’ve found a strong example of said innovation in LED lighting company Hyperikon.
Sorrento Valley-based Hyperikon’s mission statement is a simple one – Greener. Cheaper. Smarter. When creating their sustainable lighting solutions for both home and office, quality is the company’s top consideration. Distributed primarily via Amazon’s online channels, Hyperikon’s products have been met with rave reviews – so much so, that Hyperikon’s products were the online giant’s top seller under the “Tools & Home Improvement” department earlier this year.
Jeppe Lisdorf, the company’s VP of finance, didn’t always envision a career in the cleantech sector. Hailing from Denmark, Lisdorf was originally trained as a journalist and later made the switch to banking on Wall Street. With an infectious smile and overwhelmingly positive attitude that makes one think he’d probably succeed in any industry he put his mind to, Lisdorf notes that his Danish roots were a deciding factor in his move into the green lighting space.
Lisdorf explains, “Many people here don’t know it, but Denmark has a huge cleantech cluster. When I was considering putting down roots in San Diego, I met with a fellow Dane who happened to be one of the founders of Hyperikon. Considering our shared experiences and the fact that sustainability has always been top of mind for me, it seemed like an interesting opportunity to help grow a unique and important technology.”
Considering its success with Amazon domestically, Hyperikon plans to utilize the MetroConnect grant, in part, to help boost its activities with the online retailers in other countries, including Mexico, Canada and eventually Japan. And with sales activity strong, Hyperikon is beginning to think about capacity expansion, both from a customer service and warehousing perspective. With the market for LED lighting showing no signs of slowing down, Hyperikon is well positioned to continue its impressive growth streak and be a valued example of San Diego’s cleantech scene.
The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Rough Draft Brewing Company are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.