MARSEILLES, FRANCE - Last 16th of May, the Provence Alpes Côte d’Azur (PACA) region in partnership with the third Chinese market place, V.I.P.COM, received 50 entrepreneurs for « OBJECTIF CHINE ». The Apex Club was there with several exporters.

Pierre Grand-Dufay, regional adviser and president of the commission for the economy and employment, has called back the issue of the Chinese market, which is essential for the development of regional companies’ activites.
Indeed, today China is the first supplier of the PACA region and France is the first European employer with 1500 French companies established in China!
For all those reasons, a strategic operations agreement has been defined between the region and V.I.P.COM.

Laurent Galissot, Diplomatic adviser for the prefect of the PACA region, has also highlighted the strong relationship that exists between China and France, which includes the number of economic agreements between the two countries, in particular in the aerospace sector.

However, the intercultural dimension must also be taken into account, as Alain Baroni, CEO of Framatech explained. Notions of chance and time, value of writing, work rhythms and decision making.
All these elements and many others that are to be integrated during business exchanges with Chinese partners.

Often, the analysis of the situation highlights mutual misunderstandings and weaknesses in interpersonal communication that distort trade relations. Successful trade negotiations should focus on culture and customs of ones Chinese interlocutors.

The Club Apex gives you an appointment for future exchanges as part of its « Club Action Business Chine ».