LAS VEGAS, NV, USA - The Las Vegas Convention and Visitors Authority (LVCVA) is forging ahead with developing business relationships in South America. The LVCVA’s most recent effort in this region includes a trade show trade mission July 24 through 28 in Bogota, Colombia. The trade mission is an opportunity for Las Vegas to promote participation and attendance at Las Vegas-based tradeshows. For businesses and associations in Bogota the mission provides access to the global marketplace through the many international trade shows held in Las Vegas.
As part of the trade show trade mission, representatives from globally recognized associations and companies including, Convexx, Informa, International Council of Shopping Centers, National Association of Broadcasters (NAB), National Ground Water Association (NGWA) and National Shooting Sports Foundation, met with local companies to explore advantages of participating in Las Vegas-based trade shows. In addition, a representative from the Las Vegas Global Economic Alliance also traveled to Bogota to explore opportunities for those in Colombia who want to do business in Southern Nevada.
The group represents a collection of industries including technology, entertainment, media, broadcasting, retail real estate, construction, infrastructure, environmental science and engineering, security, outdoor apparel and hunting. They are responsible for attracting more than 353,700 international and domestic business travelers to Las Vegas each year and pumping more than $541 million into the local economy.
Las Vegas is a global destination for international commerce through its robust and varied trade show network. Las Vegas hosted nearly 22,000 meetings, conventions and trade shows last year attracting a record breaking 6.3 million business delegates. It has been named the No. 1 trade show destination in North America for a record 23 consecutive years hosting 60 of the 250 largest shows. The largest of which is CES, which attracted more than 175,000 attendees in 2017 with more than 55,000 coming from outside the United States.
The group represents a variety of high-profile Las Vegas-based trade shows including, ICSC/RECon, World of Concrete, NGWA’s Ground Water Week, NAB Show and SHOT Show.
Since 2004, representatives from 25 companies representing 50-plus Las Vegas trade show events have participated in LVCVA-hosted trade show trade missions. On average, seven companies participated in each of the 15 trade show trade missions over the last 13 years. On average, clients at each trade show trade mission represent trade shows with a combined average of more than 700,000 annual Las Vegas convention attendees worth more than $900 million in annual economic impact.