Innovation is Critical!

Dec 21, 2018

In today’s world of lightning-speed innovation, preparation is everything.

Gary Shapiro – New York Times best-selling author and president and CEO of the Consumer Technology Association (CTA), licensee for the World Trade Center Las Vegas – knows the secrets that have empowered the world’s most successful tech companies to fulfill their innovative potential. In CTA’s new book, Ninja Future: Secrets to Success in the New World of Innovation, Shapiro unpacks the mindset of true innovators and reveals the skills and traits needed to remain competitive in the rapidly changing future. By embracing innovation in today’s fast-paced business world, these companies create incredible value and a stronger overall economy in what Shapiro calls our ninja future. 

In WTC Las Vegas’ latest podcast episode, Shapiro shares insights from his latest literary project and visions for driving innovation forward. You can find the podcast here. 

In the book, Shapiro writes: “This future will be marked by disruption. But the people and organizations who possess these qualities also view the challenges ahead as opportunities to generate a better future — a ninja future. In the midst of social, political, and physical upheaval, they will create progress. Growth. Integration. Diversity. Resilience.”

In Ninja Future – the sequel to his previous book Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses – Shapiro’s combination of deep-dive analysis, access to the world’s leading innovators and years of industry expertise gives readers the confidence, creativity and clarity to thrive in the fast-approaching, high-tech future. Highlighting case studies from global brands, breakout innovators and startup companies, he offers an inside look at the emerging technologies that are shaping our world. And with more than 30 years at the helm of CES®, the Global Stage for Innovation, Shapiro has seen the tech industry transform itself again and again –he knows what it takes to succeed in business. 

“For business or government leaders to stay on the cutting-edge of their fields, they must adapt at lightning speed to evolving trends,” said Shapiro. “Ninja Future takes the key traits of ninja innovators from my first book and applies them to our global future. Ninja innovators will embrace the obstacles and opportunities thrown their way to usher in the ninja future and create value for their world.”


Ninja Future launched December 31, 2018 and is available on Amazon and Barnes & Noble.

Published by William Morrow, an imprint of HarperCollins
Hardcover ISBN: 9780062890511
E-book ISBN: 9780062890535
Audio book ISBN: 9780062908919