News

2020

  • SME Branding in the New Normal - The second episode of WTC Kochi series on SME branding had panelists from Brazil, Canada and UK sharing their thoughts on building brands in the new normal. The panel discussed on the use of technology, case studies on how brands globally reacted to this pandemic, tips for bra... more

  • How can Marketing Lead Business in the New Normal - A conversation on how marketing can help businesses in the covid era was organised by WTC. Mr.Anish Aravind, Founder-MARS and Mr. Kamal Krishnan, AVP-TOI spoke about the changed role of marketing in the new norm. A gist of the discussion is given below; Covid has differentiat... more

  • Frugal Approach to Technology Innovation - ‘’Frugal innovation will happen when we realise the harsh reality and push ourselves. There are enough and more ideas floating around us but the challenge is to have the necessary bandwidth to qualify and nurture these’’ said Mr. Joseph Olassa, CEO-Ignitho Technologies. Mr. O... more

  • The Future of SME Branding in a Post Covid Era - A panel discussion on branding was organised by World Trade Center. Marketing experts from around the world joined to discuss ways to position SME brands globally. Panelists included - Andrew Canter, Global CEO-Branded Content Marketing Association from London, UK; Roger Casas... more

  • Corona to Karona - ''The change Covid-19 brought about is permanent. Never in the history we have seen such a degree of uncertainty'' says Mr. Anand Pillai, MD-Leadership Matters and Former CLO, Reliance Industries. He was the speaker at a webinar ‘Corona to Karo-Na’ organised by World Trade Ce... more

  • WTC Kochi Commemorates World Environment Day - The World Trade Center Kochi commemorated the World Environment Day on 5th June 2020. Saplings were planted by staff and tenants. Staff were also briefed on the importance of preserving the environment. All COVID 19 protection measures were also taken by the staff and particip... more

  • Business after Lockdown - World Trade Center Kochi and Indo American Chamber of Commerce jointly organised a webinar on “Business after Lockdown”. Mr. Vijayaraghavan, Founder CEO – Technopark and Former Planning Board Member, GoK was the speaker. Vijayaraghavan remarked that the employers need to reali... more

  • Webinar on ''World as a Covid Village'' - A virtual live session ‘World as a COVID Village’ was organised by World Trade Center Kochi. Mr. Jacob Punnoose IPS, former State Police Chief and Member of Covid Special Taskforce,Kerala was the speaker. Mr. Punnoose through his inspirational talk spoke about tackling this pa... more

  • Webinar on ‘’Covid 19: A Crisis or An Opportunity? - World Trade Center partnered with TiE Kerala to host a virtual session on 'Covid 19: A Crisis or An Opportunity?'. Mr. MSA Kumar, Family Business Advisor and CEO Coach was the Speaker. The Session brought together entrepreneurs and business professionals across sectors and di... more

  • Webinar on COVID 19 – Impact on IT/ITeS companies - The World Trade Center in association with Indo American Chamber of Commerce conducted a webinar on “COVID 19 – Impact on IT/ITeS companies”. Mr. Georgy Mathew, Senior Partner and Mr. K.P. Srinivas, Senior Partner, Varma & Varma were the speakers. This session was attended... more