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WTC Halifax Campaign Recognized Internationally

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HALIFAX, CANADA – WTC Halifax’s Imagine Your Event Here marketing campaign continues to receive international recognition, this time from the International Economic Development Council (IEDC) and the International Congress and Convention Association (ICCA).

IEDC presented WTC Halifax with the Excellence in Economic Development Silver Award at a ceremony held Tuesday, Oct. 6 in Alaska. The award recognizes WTC Halifax’s direct-mail campaign that helped event planners shape the new Halifax Convention Centre from the ground up.

"Our innovative efforts are allowing us to successfully connect our Centre with a growing list of international and national clients," said Scott Ferguson, president and CEO of WTC Halifax.

Just days before that win, ICCA announced WTC Halifax as one of four finalists, and the only Canadian organization shortlisted, for its prestigious Best Marketing Award. Halifax will compete against marketing campaigns from Istanbul, Colombia and Denmark for the award, which will be presented Nov. 4, after presentations by the finalists.

"Being shortlisted for the ICCA Best Marketing Award among such impressive competition is a remarkable achievement," said Mr. Ferguson. "This significant global recognition further demonstrates that our creative approach is working, and we couldn't be more proud that our efforts are helping to establish Nova Scotia as a top meeting destination."

WTC Halifax’s Imagine campaign helps planners imagine their event in a facility they can't see, visit or touch yet, through personalized direct-mail, digital elements and guerilla marketing. Campaign efforts have generated excitement among clients, and helped the Centre book more than 30 events.

For more information on this article, please contact Leanne Tremblay, WTC Halifax, at leanne@tclns.com.

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