Millet Magic Foundation and World Trade Center Bhubaneswar organized a curtain raiser for the Advanced Agriculture Conclave 2023 scheduled to be organized on February 2^nd 2023 at Odisha University of Agriculture & Technology (OUAT), Bhubaneswar. The curtain raiser witnessed launch of “"MILLET-ARY",  a platform for welcoming International Year of Millets. World Trade Center Bhubaneswar shall act as the facilitation body for promoting millets with OUAT to provide for the technical support system.

"MILLET-ARY" shall be a common platform for all the stake holders to connect for the sole purpose of promoting millets. The fleet intends to work yearlong to create a complete value chain for 100 FPOs and stakeholders of Millet and provide them with necessary assistance required.

"MILLET-ARY" will have advisors - Govt bodies, Scientists, Financial experts, Agriculturists, Marketers, Logistic solution providers, Compliance experts etc. from stakeholders such as APEDA, OUAT, Odisha Millet Mission, Micro Finance bodies, Department of Agriculture, Government of Odisha.

"MILLET-ARY" will be a solution to every requirement for creation of value chain for millet. It shall be like Yellow Pages where you raise a query and "MILLET-ARY" provides a solution by linking to the right platform.

The Occasion was graced by Shri. Sanjeev K Chadha, IFS, Special Secretary, Department of Agriculture, Government of Odisha as Chief Guest. He deliberated on the Credit Guarantee being facilitated through various schemes and emphasized to promote minor millets. He further emphasized on international level of branding for millets.

Mrs. Nitisha Mann, IES, Deputy Director, MSME DFO, Cuttack lauded the initiatives undertaken by Wow Mom Foods and WTC Bhubaneswar to promote millets and encouraged to adapt 100% localized value chain.

Prof. Sangram Swain, Dean Research, OUAT deliberated on numerous advantages of growing millets, its utilization and the agronomic practices for crop production.

Prof. H K Patro, Dean – College of Agriculture, OUAT highlighted All India projects on small millets and post harvest engineering.

Dr. Pradipta Mohanty, Convenor, Agriculture Think Tank, WTC Bhubaneswar & Chairman, SNM Group of Companies accentuated on the consumer awareness and market penetration through value addition.

Ms. Nimeshika Natarajan, Assistant Director World Trade Center Bhubaneswar briefed about the initiative and and further explained the relevance of a networking platform for farmers and promotion of millets on national and international level.

Mr. Arun Sahoo, Zonal Head, Sammunati along with representation of Odisha Millet Mission & FPO like Livelihood alternative, Swadeshi and SHG working on millet were also present which added much value to the program.

Mr. Ajay Raj, Co-founder, Millet Magic Foundation proposed the vote of thanks.

On the Occasion Brand Mascot "Mr Millet" of Millet Magic Foundation was unveiled & Booklet on MILLET-ARY was launched. 

Ms. Shyama Jha, Founder, Millet Magic Foundation & Wow Mom Foods said, “We feel lots of events are taking place and will take place. Believing in Impact which should last long, we are creating a networking platform at World Trade Center Bhubaneswar along with stake holders and advisors in millet. Here every aspect of Millet will be addressed and people will get the right platform from growing of millet to putting various finished processed products in bigger markets. For the same the "MILLET-ARY" fleet would work all through the year 2023 and drive this project to a mega success.