Women owned businesses or enterprises play a significant role in the country bringing in significant demographic shifts and inspire other women to take up entrepreneurship. Women as entrepreneurs add significantly to the business and economic growth of the country.

As a business promotion initiative for the Women Entrepreneurs, World Trade Center Bhubaneswar organized a Market Outreach Program at the Reserve Bank of India Officers Colony to showcase their unique products/services for better visibility and to develop a strong brand value by reaching out to the potential customers, generate sales lead and assist in effective product development. The initiative acted as a cost-effective method for the business members to upsell their products, enhance and improvise customer service, empower business collaborations and also helped in understanding the market demand and strengthen credibility of the brand.

Some of the products showcased were Handloom, Handicrafts, Handmade Chocolates, Essential Oils, Home Furnishings & Décor, Processed Food, Terracotta, Sustainable Jewellery etc.

The program was inaugurated through a ribbon cutting ceremony by Shri. Priyaranjan, Deputy General Manager, Estate Department, RBI Bhubaneswar.