Capacity Building prog on International Marketing

Nov 17, 2021

World Trade Center Bhubaneswar associated with Engineering Export Promotion Council of India for a Capacity Building Program on Doing Business structured under the Ministry of Commerce & Industry, Government of India. The session which focused on international marketing was facilitated by Prof. Arvind Narayan Khedkar, Management Institute Faculty, Mumbai. The session was organized in a hybrid mode.

Mr. Khedkar in his session deliberated on basic orientation of doing business in the global arena. Presenting an overview of international business he explained about the concepts of international marketing. Encouraging the participants to venture into exports he deliberated on the procedural differences between trading in domestic and international markets. While explaining the essential tools for conducting export business he also guided the participants on evaluating the various parameters of international markets and acquiring the necessary market intelligence prior to trading. He further shared details of various marketing mixes, tools and techniques pertinent to international markets.             

Prof. Khedkar also discussed the strategic sequence of International Business relating to product, price, logistics & payment. He emphasized on adoption of an appropriate entry strategy and explained about the concept of globalization. While emphasizing on the success process as well as the reasons of failure in international trade he further shared the various factors which affect the quality, productivity and performance.

A highly interactive question answer session followed by the deliverables of Prof Khedkar added much value to the program.