Master Class with Mr. Liker. The Toyota way

ASENTA is pleased to have the presence of Dr. Jeffrey K. Liker, Professor of Industrial Engineering and Operations at the University of Michigan, on a conference on Service Excellence. Liker, world leader in Lean Thinking, a leading scholar on how to run and manage the Toyota company and author of the bestseller "The Toyota Way", will decipher the keys for applying these concepts to those managers committed to improvement and change .

During the day, Dr. Liker will decipher the keys for the application of the Lean principles in the companies of the Services sector, where the quality of the service is fundamental for the business success. With an eminently practical approach, Dr. Liker will explain effective techniques in the process of continuous improvement of operations in sectors such as Health, Insurance, Financial Services and others. In addition, he will be accompanied by his new book: 'The Toyota Way to Service Excellence: Lean Transformation in Service Organizations', which will deliver a copy to the attendees.