World Trade Centre Accra participated for the first in the China International Fair for Investment & Trade as part of a larger Ghanaian delegation led by the Minister of Trade & Industry of Ghana Dr Ekwow Spio-Garbrah. The 2015 China International Fair for Investment and Trade attracted business leaders from the United Kingdom, Germany, China and India among other countries,

The highlight of the fair was the 14th World Business Leaders Roundtable (WBLR) where speakers underscored the need for businesses to tap the potential of cross-border e-commerce in advancing world business transactions and trade negotiations. They highlighted the new opportunities offered by cross-border e-commerce in the world's largest consumer market as confirmed that China’s growing purchasing power will create a huge potential market for cross-border e-commerce.

World Trade Centres Association a key partner in the organization of CIFIT was a co-host of the World Business Leaders Roundtable. The Chairman of World Trade Centres Association, Ghazi Abu Nahl said: “China's efforts to establish the Asian Infrastructure Investment Bank, the Silk Road Fund, and its four free trade zones have not only created great capital flows and boosted infrastructure construction, they have also opened up the Chinese market, where the middle class has become increasingly stronger.

China's cross-border e-commerce has developed rapidly in recent years. In 2014, the country's cross-border e-commerce trade volume was 4.2 trillion yuan (US$670 billion), up 33 percent year-on-year, and it has been estimated that by 2016, China's cross-border e-commerce trade volume will reach 6.5 trillion yuan.

Stephen Phillips, CEO of the China-Britain Business Council, indicated that Chinese companies' internationalisation efforts will lead to more collaboration opportunities.

Many Chinese enterprises, such as Alibaba and Jingdong, are trying to build connections with other countries in the world and go global, just like many export companies. As a result, there are great opportunities for collaboration between China and the rest of the world, particularly as China implements its Belt and Road strategy.

Mr. Emmanuel Doni-Kwame, Managing Director of World Trade Centre Accra stated that the WTCA’s ACCESS CHINA programme, a core component of the 2015 China International Fair for Investment and Trade provided the platform for discussion on innovative cross border trade and the opportunities of China’s new initiative of 21^st Century maritime silk road economic belt.