WTCA Market Access Program: IMEX 2022 Frankfurt

Introducing the  WTCA Market Access Program !  With an initial focus on the Asia-Pacific market, this new program aims to provide WTCA Members with more concrete benefits for their local business community, providing opportunities and enhanced access for their business members to enter into the Asia-Pacific market through these featured events.

This year, the pilot program features major trade shows and events hosted or supported by local WTCA Members in the fast-growing markets of Asia-Pacific. The WTCA team is working closely with these Members to develop and promote a value-added service package, available only to Members and their business networks. Through the program, the WTCA will showcase/brand the global WTCA network as a top international trade facility and service provider to the worldwide business communities, strengthen the global WTCA network and reciprocity by facilitating cross-Member/cross-region connections, and provide worldwide WTCA Members and their business networks with access to fast-growing markets like the Asia-Pacific region.

The pilot 2022 WTCA Market Access Program: Asia-Pacific features three trade shows/events that are either hosted or supported by WTC Kuala Lumpur, WTC Mumbai and WTC Metro Manila.

First up, WTC Kuala Lumpur presents IMEX 2022 Frankfurt, featuring access to the Malaysia market in the MICE industry -- event to be held May 31 – June 2, 2022.

IMEX has set up 2 groups for WTCA Members & members of WTC businesses-- an international group for any buyers outside of Europe (Asia and US) and then an European group. IMEX will offer any international buyer 4 nights (so long as they are not extending their stay)

International Group:

  •  Attendance - Monday – Friday - arrive Monday at your leisure and depart Friday morning
  •  Please note that Thursday night is hosted on the understanding the client returns directly back to their home during the day on Friday. If a client decides to extend their stay within Frankfurt or travels onto another destination prior to returning home (excluding flight connections), Thursday night will not apply, and buyers will need to arrange and pay for this night at their own expense.

European Group:

  •  Attendance - Wednesday – Thursday programme – arrive Wednesday by approx. 10.00 am and depart Thursday after the show at 4.30 pm 
  •  In the meantime, please feel free to distribute your unique registration links below to WTCA affiliates/members to register with. 

For questions, please contact Ms. Oo Mei Ting at