Be Smart Be International | Export Event

The TT circuit Assen is the place where Be Smart, Be International will take place in 2023.¬†On 9 June it will be about 'International Circular Business'.¬†Society is changing and so are the values ‚Äč‚Äčthat are considered important.

Robert Doornbos , Formula 1 analyst and former racing driver, will present the event at the TT circuit in Assen. Robert gives a Formula 1 presentation and also puts forward the rest of the program.
He will also discuss how Formula 1 is dealing with the challenge of becoming cleaner. Sustainable international business is of course a subject that every entrepreneur struggles with. During this event we will highlight several sides of this story.

Egbert Dommerholt¬†of the Hanze University then discusses the shift from social responsibility to moral responsibility.¬†Society is changing and so are the values ‚Äč‚Äčthat are considered important.¬†Over the centuries, the concept of value has been continuously subject to change.¬†Initially gold determined the value of a good, then the amount of labor required to produce a good determined its value.¬†Much later, the value of a good was determined by the monetary price attached to it.¬†Nowadays, a multiple value concept is increasingly assumed, which means that the value of a good or service is determined not only by the price, but also by the social and ecological impact of that good.¬†Of course, this also has consequences for companies.

Be Smart Be International is an event for entrepreneurs. Are you a service provider and would you like to attend the Event? Then you are welcome if you bring two companies from the wholesale and industry sectors.

World Trade Center Leeuwarden co-organizes the Be Smart Be International export event.