The TT circuit Assen is the place where Be Smart, Be International will take place in 2023. On 9 June it will be about 'International Circular Business'. Society is changing and so are the values that are considered important.
Robert Doornbos , Formula 1 analyst and former racing driver, will present the event at the TT circuit in Assen. Robert gives a Formula 1 presentation and also puts forward the rest of the program.
He will also discuss how Formula 1 is dealing with the challenge of becoming cleaner. Sustainable international business is of course a subject that every entrepreneur struggles with. During this event we will highlight several sides of this story.
Egbert Dommerholt of the Hanze University then discusses the shift from social responsibility to moral responsibility. Society is changing and so are the values that are considered important. Over the centuries, the concept of value has been continuously subject to change. Initially gold determined the value of a good, then the amount of labor required to produce a good determined its value. Much later, the value of a good was determined by the monetary price attached to it. Nowadays, a multiple value concept is increasingly assumed, which means that the value of a good or service is determined not only by the price, but also by the social and ecological impact of that good. Of course, this also has consequences for companies.
Be Smart Be International is an event for entrepreneurs. Are you a service provider and would you like to attend the Event? Then you are welcome if you bring two companies from the wholesale and industry sectors.
World Trade Center Leeuwarden co-organizes the Be Smart Be International export event.