As Director of Communications and Development for the World Trade Center of Greater Philadelphia (WTCGP), Graziella is responsible for managing all internal and external communications and public relations and all WTCGP programs and events. Her role in new business development includes identifying and developing partnerships, sponsorships and memberships.
Graziella has also worked as a freelance communications specialist for the past 20 years, most recently with Global Philadelphia Association and the Philadelphia World Heritage City Project to promote Philadelphia as the First World Heritage City in the United States.
Before joining the WTCGP, Graziella was Communications Manager for Rutgers Camden Center for the Arts (RCCA) and the Walter K. Gordon Theater. At RCCA, Graziella programmed over 34 concerts and events per year and handled all artist details from contract to performance and public relations.
A native New Yorker, Graziella began her career immediately after college, as a fashion copywriter on New York’s Seventh Avenue, for the burgeoning direct mail catalog company Brylane, Inc., a parent company of their newly formed Victoria's Secret catalog.
With a desire to expand her career experience, Graziella accepted a position at Rockefeller University in New York City as an Administrator for the Dean of Rockefeller University. It was on the job at Rockefeller University where Graziella developed her event planning skills. In addition to maintaining the Dean's extensive international travel schedule, Graziella also created and implemented international scientific conferences and projects for world-renowned scientists and dignitaries.
Following her move to Philadelphia in 1992, Graziella joined Ricci Associates Advertising, as a Senior Account Executive. With a fluency in Italian and expertise in project management, Graziella supervised the agency’s largest account, Cento Fine Foods. Cento later hired Graziella to manage its exclusive distribution of Buitoni pasta for Nestle Italiana and appointed her Director of Marketing.
Graziella is an advocate for the arts and has been the Executive Director of the non-profit organization, LifeLine Music Coalition, Inc. since 2003. Graziella has co-produced over 15 jazz festivals and hundreds of concerts, including the popular West Oak Lane Jazz and Arts Festival which annually attracted over 100,000 attendees.