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World Trade Centers Association Announces Membership Engagement with UFI, the Global Association of the Exhibition Industry

Membership brings expert insights on the exhibition industry to 320+ World Trade Centers located around the world
Oct 20, 2020

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New York, NY (October 20, 2020) — The World Trade Centers Association (WTCA) — an international trade organization connecting more than 320 World Trade Centers (WTCs) in 90 countries — is pleased to announce its membership with UFI, the Global Association of the Exhibition Industry. The WTCA counts many state-of-the-art conference and exhibition center WTCs in its global network, and is focused on further growing WTCA membership in the industry.

“On behalf of the WTCA, we are proud to be a member within UFI’s network of exhibition professionals, and to bring its knowledge and expertise in the exhibition industry to our member WTCs,” stated John E. Drew, Chair, Board of Directors of the WTCA. “With its global presence, UFI offers extensive networking and educational opportunities that will enhance the promotion and support of our WTCs in the exhibition industry.”

Representing more than 800 member organizations in 88 countries around the world, UFI will provide WTCA members with enhanced global connectivity in the exhibition industry, best practices and industry research. This engagement will further support both the WTCA and UFI’s positions as advocates for the exhibition industry in addition to global trade and investment around the world.

“The current COVID-19 pandemic has challenged businesses in every sector, especially in the exhibition industry as we rely heavily on face-to-face interaction,” stated Kai Hattendorf, Managing Director and CEO of UFI. “We are excited to have the WTCA join our network. There are many synergies as we both strive to promote the business interests of our members. One example is how our protocols to re-open exhibitions safely can benefit WTCA’s members. We very much look forward to a long-term partnership.”

Through its engagement with UFI, the WTCA will continue to expand its network of strategic partners and engagements across various sectors and industries relevant to its members.

“We are focused on expanding and diversifying our global footprint, and strategic partnerships play a key role in this effort, “ stated Robin van Puyenbroeck, Executive Director-Business Development of the WTCA. “We look forward to welcoming more conference and exhibition centers as WTCs in our network. Being a WTC means being part of a global network of trust.”

MEDIA CONTACT:

World Trade Centers Association (WTCA)
Chanelle Kasik
Phone: +1 212 432 2644
Email: ckasik@wtca.org

About World Trade Centers Association (WTCA)
The World Trade Centers Association (WTCA) is a network of more than 320 highly connected, mutually supporting businesses and organizations in 90 countries. As the owner of the “World Trade Center” and “WTC” trademarks, the WTCA licenses exclusive rights to these brands for Members to use in conjunction with their independently-owned, iconic properties, facilities and trade services offerings. Through a robust portfolio of events, programming and resources that it offers its Members, the goal of the WTCA is to help local economies thrive by encouraging and facilitating trade and investment across the globe through Member engagement. To learn more, visit www.wtca.org.

About UFI
The Global Association of the Exhibition Industry: UFI is the global trade association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. More than 800 member organizations in 88 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. To learn more, visit www.ufi.org.