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WTD Nashik Addresses Issues in Intl. Marketing

Jun 26, 2019

World Trade Day (WTD) Maharashtra was organised in Nashik by World Trade Center (WTC) Mumbai along with Nashik Industries & Manufacturers Association (NIMA) through an interactive session on ‘Skilling MSMEs for Global Opportunities’ on June 26, 2019. WTD Aurangabad was supported by Maharashtra Industry, Trade & Investment Facilitation Cell (MAITRI).

Mr. Pravin Deshmukh, Joint Director of Industries, Government of Maharashtra explained the various initiatives launched by DIC Nashik to help Industries in the region. The on-line facilities offered for Industries for ease of doing business were further elaborated by Ernst & Young representatives.

Mr. Virendra S. Gupte, Senior Faculty, World Trade Centre Mumbai Institute presented a synopsis of the current developments in international trade highlighting the geo-political challenges in world trade, tensions at the global level arising out of US and China trade ties, growing protectionism and rising role of India.

Mr. Gupte spoke of strategies to be adopted for export preparedness to include management focus and vision, competency and skill building. He explained the procedure to create an export plan, based on systematic market research and data analytics. He highlighted the key issues in international marketing relating to product and markets identification taking into consideration various parameters – customer preferences, competitor offerings, pricing, shipping and logistics, regulatory environment, legal requirements and international standards of compliance.

Mr. Gupte analysed the critical aspects of export pricing and important aspects of managing credit and cost. He highlighted the Foreign Trade Policy 2015-20 and the schemes / benefits available to exporters. He also covered critical aspects of quality and certification requirements as per global standards. He covered the aspects on export–import trade - meaning, relevance and implication of International Commercial Terms (INCO Terms) while finalising contracts with buyers / sellers.
Mr. B. S. Joshi, Joint Director, MASSIA helped facilitate the interactive session.

Mr. A. O. Kuruvila, Advisor – Trade and Education, MVIRDC WTC Mumbai said that WTD was state-wide awareness campaign on skill development to enhance the global competitiveness of micro, small and medium enterprises (MSMEs). Mr. Kuruvila added that similar sessions were planned in other key cities like solapur, Amaravati, Jalgaon, Solapur and Palghar.

In Photo:

Mr. Pravin Deshmukh addressing the session. Seated (L-R): Mr. Gaurav Dharkar, Chairman, Seminar Committee, Nashik Industries & Manufacturers Association (NIMA), Mr. Shashikant Jadhav, Vice President, Nashik Industries & Manufacturers Association (NIMA), Mr. Tushar Chavan, Honorary General Secretary, Nashik Industries & Manufacturers Association (NIMA), Mr. A. O. Kuruvila, Advisor – Trade and Education, MVIRDC WTC Mumbai