World Trade Center San Diego (WTCSD) works to connect San Diego to global resources. Before a company sets up a location in San Diego, it needs customers. That's where WTCSD comes in.
Recognizing San Diego's role as a cleantech’s hub and the region's forward-thinking adoption of green policies, in January, a Japanese-maker of alternative paper and plastic products reached out to World Trade Center San Diego. Not only was the firm interested in potential customers that might need its product, but they were also looking to cultivate relationships with local manufacturers.
Through WTCSD's MetroConnect participants and other regional partners, WTCSD was able to compile a list of potential leads and provided curated introductions to hoteliers and retailers in San Diego with a track record of progressive climate action. On the manufacturing end, EDC also was able to connect the company with contract manufacturers in the San Diego region, which lays the foundation for the Japanese-based company to make a future investment in San Diego.