WTC Moscow strategy session for MICE industry

On August 23, WTC Мoscow Summer Veranda, located on the spacious open balcony of the privileged Plaza Garden Moscow WTC Hotel Club Building , hosted the largest communication and strategy session for representatives of MICE industry.

 The organizers of the event are the largest 5* business hotel in Moscow, Plaza Garden Moscow WTC , with the support of the main industry magazine in the field of Meetings Incentives Conferences Events - MICE&more, WTC Moscow F&B Complex, the TOP Moderator community and in partnership with Simple, Group of Companies.

Maria Balashova, Head of Plaza Garden Moscow WTC Hotel Marketing department says: «The summer period was very turbulent, so it was very important for us to welcome guests to our site on the eve of the business season in order to exchange views on the tasks that we all face in our work and find decisions to solve them. We are ready to honestly share our impressions on the ongoing changes with clients and partners, as in return we receive fair feedback, on the basis of which we grow and develop. A strategic session is the best format for such a mutual exchange. And the buffet on our WTC Moscow Summer Veranda afterwards is a very pleasant opportunity to agree on specific actions».

MICE industry experts, representatives of hotel corporate guests, as well as MICE and EVENT agencies, in total more than 100 participants met at the event to identify the main challenges of the MICE industry in the new economic realities, to discuss urgent tasks that require a collective solution for further successful development, prioritize, synchronize goals, values ​​and visions for the future and figure out how to strengthen internal communications between industry representatives. During the event, the participants also got acquainted with Plaza Garden Moscow WTC, WTC Moscow Congress Center facilities for holding events and the World Trade Center services provided.

Located in the very center of the city, on Krasnopresnenskaya Embankment, the famous Plaza Garden Moscow WTC business hotel is surrounded by a historical garden and park landscape, including unique ponds, canals and alleys of several parks, which at any time of the year serve as a great place for a walk and adorn the views from the panoramic windows of the hotel rooms.  The interiors of the two buildings of the hotel are decorated with «living» green walls and seasonal flower arrangements.

The hotel is an integral part of one of the largest business complexes in Russia with diversified infrastructure for work and leisure - World Trade Center Moscow (WTC Moscow), the territory of which harmoniously complements the landscape with fountains, flower beds and green spaces. And the outstanding floral decoration and landscaping make it a real oasis in the business heart of the city.

Plaza Garden Moscow WTC offers its guests the highest level of comfort, safety and service, as well as 727 rooms of 7 different categories, including a two-level Presidential Suite of 200 sq. m, 149 Club rooms with special privileges and modern stylish design, restaurant service 24/7, access to a fitness center with a swimming pool and free parking for hotel guests. In addition, for events, the hotel has 5 VIP rooms with panoramic views (20th floor), 3 meeting and training rooms (2nd floor), delicious catering and a guarantee of a response to a MICE request within two hours.

An additional advantage of Plaza Garden Moscow WTC being part of a multifunctional complex is the presence of Congress Center - one of the largest modern, professionally equipped venues for business meetings in Russia, consisting of more than 30 conference rooms with a capacity of up to 1500 people, ready to host events of various formats and scale, including international online and hybrid events.

 Returning to the event, before the start of the main part at the Summer Veranda of the WTC, the participants were treated to a hospitable and delicious reception from Plaza Garden Moscow WTC - a beautiful welcome with breakfast, during which the founder and editor-in-chief of MICE&more Lina Moskvina introduced the partners of the event and shared the hottest news of the edition.

After that, an interesting business program of the event started in the format of a strategic session from Top Moderator company. The main goal of working in groups at the strategy session, which took place in the Dorchester banquet hall, was to find solutions to urgent problems, as well as to exchange experience, interesting cases and ideas with colleagues.