World Trade Center Savannah Names Target Countries

In September, World Trade Center Savannah announced its list of target countries. The target countries are: Canada, Germany, Ireland, Ghana, Japan and the United Kingdom.

The countries selected hold the most potential based on existing assets, industries, connections, relationships and investment. World Trade Center Savannah’s board and staff examined and evaluated dozens of criteria that directly affect international commerce throughout the region.

The six-month long, in-depth and ongoing analysis used more than 20,000 data points, including both qualitative and quantitative information. The data covered a wide range of factors including raw import and export data, non-governmental entities facilitating trade, World Trade Centers’ presence, free trade agreements, airport access, already existing trade agreements, regional businesses with partnerships abroad and more.

“As a part of World Trade Center Savannah’s strategic plan to elevate Coastal Georgia on the global business stage, the organization develops the list of countries for proactive engagement,” said WTCSav Vice President Brynn Grant. “In 2012, this exercise began as a project to understand how the Coastal Georgia region is connected to the rest of the world and how those connections evolve. The effort resulted in a target country process that helps the team advance the mission of WTCSav through data-driven decision making and focused efforts.”

Some highlights outlined below on the target countries:

Canada

Georgia’s top export market at $6.1B
Six World Trade Centers
Canadian Consul General based in Atlanta
25 Canadian companies in region
Nine inbound/outbound delegations since 2016

Germany

Savannah’s second largest export and import market
Seven World Trade Center locations
German Consul General based in Atlanta
Georgia International Trade and Investment office based in Munich
15 German companies operating in region
Five German delegates attended Savannah Gateway Regional Showcase 2018
Four outbound trade missions since 2016

Ireland

Sixth largest import market in Savannah
Two World Trade Center locations (Dublin and Belfast)
Irish Consul General based in Atlanta
Seven Irish companies in the region
Georgia Southern University’s Sav/Wex Axis Project
Wexford-Savannah TradeBridge initiative
11 inbound/outbound delegations since 2016

Ghana

World Trade Center Accra
Bi-National Chamber of Commerce in Atlanta
Relationships with high level national Ghanaian leadership
One inbound delegation since 2016
WTCA General Assembly to be held in Accra 2021
Rich in natural resources, largely untapped

Japan

Georgia exports to Japan totaled $1.36 billion in 2017
Three World Trade Center locations
Georgia International Trade office in Toyoko in operation for 45 years
Consul General in Atlanta
Two inbound delegations
Savannah’s 4th largest import market
23 Japanese companies operating in region
Southeast U.S. Japan Conference 2019 to be hosted in Savannah
High-tech manufacturing and services sectors

United Kingdom

Georgia exports to the United Kingdom totaled $1.28 billion in 2017
Five World Trade Centers
Georgia International Trade office in the U.K.
Consul General in Atlanta
Savannah’s 3rd largest export market
Four inbound/outbound delegations

The research conducted by WTCSav is a central and ongoing process at the core of the organization, as it shapes the direction for educational programs, trade services and outbound trade missions. The research will also be of value to WTCSav Economic Development Authority and Business Partners throughout the region as WTCSav works with them to evaluate this data in addition to supplementary figures based on their target industries and markets. 

For more information on the 2018 target countries, contact WTCSav Manager of Trade and Research, Jessie Bynum, jbynum@wtcsavannah.org.