Malta, from Hidden Treasure to Investment Hotspot

This article is part of a new series, "WTCA Member Spotlight," a series of articles written by WTCA team members to give readers a glimpse into the diversity and dynamism of the global WTCA community. 

At the dawn of 2025, we had the privilege of meeting Hermann Mallia and his daughter Kezia at the site of the upcoming World Trade Center Malta. Our discussion explored their innovative visions, the myriad opportunities, and the challenges they anticipate for the future, both in Malta and on the global stage.

Like many in our worldwide WTCA network, the WTC Malta license is owned by a diversified family-owned group of companies, Famalco Holdings. Founded in 1994 by the three Mallia brothers, the holding is currently led by the first generation, progressively passing the reins to their children. Famalco is a group of over 250 employees specializing in 11 sectors: fresh products, logistics, retail & hospitality, earthwork, real estate services, marketing & communications, mobility, investment partners, property development & management, energy & engineering, and business solutions. Today, their main focuses are:

• Real estate services: Famalco is the Master Franchisee for Century 21 and Coldwell Banker
• Earthwork (excavation and demolition
• Automotive industry: Famalco represents brands like SsangYong, KTM, Husqvarna and Harley-Davidson
• Logistics: Famalco has a significant presence in the logistics sector with a large fleet of trailers and road tractors

“With the new generation stepping up to take on some of the lead, the vision for the future is to achieve further growth, but with the family members, professional management, and seasoned advisers taking more of a capital investment approach and giving its workforce more of an opportunity to be part of its success” says Hermann.

Malta, a picturesque Mediterranean archipelago celebrated for its stunning beaches, rich historical heritage, and lively culture, is rapidly emerging as a prime destination for large-scale construction projects. With its thriving economy and increasing population, Malta is drawing the attention of global developers who recognize the island's potential for real estate growth.

Malta's residential property prices continue to grow, albeit at a slower pace, amidst increasing transactions supported by fundamentally robust domestic demand. The battle for land has been ongoing for years among the most prominent Maltese businessmen.

The World Trade Center Malta project, a joint venture undertaken by Famalco together with the Xuereb Family, is an ambitious 38,000 sqm development set to become a major hub for international business and commerce, bringing significant economic benefits and creating numerous job opportunities. Designed by LOM Architecture and Design, the building will feature state-of-the-art Grade A office spaces, a 5-star hotel, conference facilities, commercial areas, residential floors, underground parking, a health center, a rooftop infinity pool and terrace, and more, all aimed at attracting international businesses and fostering economic growth.

The future construction site is located at the heart of the Saint Julians, a renowned area known for its concentration of luxury hotels, resorts, and tourist establishments. Positioned in a strategic location, the project will offer stunning views and a vibrant atmosphere for locals and expats.

Saint Julians has seen significant investment and development in recent years, with projects aimed at enhancing its appeal and infrastructure, including the construction of new high-rise buildings, improved road networks, and the creation of public spaces and walkways. Its crucial role in Malta’s tourism industry continues to be a priority for both private investors and the government, ensuring it remains a prime destination for years to come.

Hermann Mallia and his family are a testament to their vision and dedication to business development in Malta. Their leadership at Famalco and their role in securing major franchises and expanding into various industries have made a significant impact on the local economy. The upcoming World Trade Center Malta project is poised to further solidify their legacy as a key player in Malta's business landscape. Mark your agendas for 2028 and this key milestone for the WTCA presence in the heart of the Mediterranean.

- Anaïs Jan, WTCA Membership Development Lead Europe