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Maintaining unity and creating value, virtually

Apr 01, 2020

The novel coronavirus forced a global halt to major international, regional and local events. From the NBA season to networking conferences, all gatherings of any size stopped abruptly in an effort to flatten the curve and prevent COVID-19, the disease caused by the coronavirus, from spreading further. However, as the population at large becomes accustomed to social distancing, stay at home orders and self quarantining, many events went from a hard stop to full speed ahead virtually. As the business community adjusts to the challenges of the disruption caused by the coronavirus, many institutions are building value and maintaining relationships by maximizing the use of webinars, online classes, video conferences and even virtual happy hours.

In Philadelphia, World Trade Center of Greater Philadelphia, an organization dedicated to accelerating global business growth for companies in Southeastern Pennsylvania and South New Jersey, has turned to virtual meetings to stay connected with its members. “We understand how important it is to remain connected with our members and client companies during this challenging time,” Spokeswoman Graziella DiNuzzo told Invest: Philadelphia. “Like many other organizations, we are using Zoom meetings.” The center has maintained rapport with its members as it made the transition to work remotely. “We are handling this transition quite smoothly. We are a staff of seven professionals and have always maintained close contact with our clients via phone and email and working remotely doesn’t slow us down,” DiNuzzo said.

Bringing members together in this time of uncertainty is among the center’s main goals. “Our member-company meeting is our “Member Conversations,” which we started last year as a way to bring our members together, informally, in our conference room to meet each other, talk and share stories,” DiNuzzo said. “This will be the first time, obviously, that we will hold our Member Conversations virtually and we are looking forward to it. The bottom line is that we have to continue to communicate and support each other during this time. We are all eager to get back to business as usual and we don’t know what that will look like. We are hopeful that it will be a rebirth of ideas and opportunities.”

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