BAHRAIN, ASIA - Johny Dar, the Bahrain World Trade Center and Moda Mall team up to present a groundbreaking glass and sand installation for Ramadan, exhibiting more
than 50 pairs of celebrity-donated ‘Jeans For Refugees’.
Each piece is on display at the Moda Mall exhibit, is available to buy with it’s individual Ramadan display stand included - all proceeds will be donated to the International Rescue Committee, a global charity organisation supporting refugees around the world.
The exhibition aims to highlight the importance of giving during the Ramadan period, and to inspire the Bahraini audience to support others less fortunate by participating in the Jeans. For Refugees initiative, and buying their favorite Jeans For Refugees.
Founded in 2016 by internationally acclaimed artist and designer Johny Dar, Jeans For
Refugees is a global initiative dedicated to helping refugees worldwide. More than 100
international celebrities have handed over a pair of their denims to Dar, who transforms
each pair into a unique wearable art piece inspired by the celebrity who donated them.
From Hollywood A-listers Ryan Gosling and Sharon Stone to Sir Elton John and Victoria
Beckham and many others, the stars have aligned and joined forces to create this unique
initiative in support of refugees. With all proceeds going to the International Rescue
Committee (IRC), the project will help fund the IRC’s initiatives which help millions of
refugees worldwide on a daily basis, helping to restore health, safety, education, economic
wellbeing, and power to people devastated by conflict and disaster.
Dar’s historic collection of hand-painted jeans, donated by celebrities including Alicia
Vikander, Usher, Kate Moss, Salma Hayek, Sir Elton John, Harry Styles, P!nk Julianne
Moore, Jad Choueiri, Randeep Hooda, Hrithik Roshan, Cyrine Abdel Nour, Samira Said and
many others, will be displayed in the Moda Mall and available to buy online throughout
Ramadan and the Eid holiday, so don't miss this chance to get up close and personal with
more than 50 pairs of celebrity denims! As a special Ramadan promotion pieces will be
sold as individual sculptures, with the glass and sand displays included as a gift to all those
who buy the Jeans For Refugees, diversifying the installation into the homes, galleries and
showrooms of individuals supporting the project, who will each own a piece of the original iconic installation.
"The funds raised will help the International Rescue Committee to support refugees around
the world, from when they are first forced to flee their homes through to resettlement and
integration into new communities. Refugees are strong, resilient and hardworking people
who been through terrible experiences but still have so much to offer. We are grateful to
Johny Dar and honoured to have so many high profile people lending their support and
standing in solidarity with refugees.” says Sanjayan Srikanthan, the IRC’s Vice President of Europe.
The new Jeans For Refugees glass and sand installation, designed especially for the GCC
region to reflect the climate and the conditions that refugees in the region endure, will be
exhibited in the Moda Mall until 30th June. Audiences can visit the exhibition to immerse
themselves in the artworks, choose their favourite jeans, learn more about the cause, and experience the innovation, collaboration and creativity of the Jeans for Refugees initiative in person.
Commenting on the collaboration with Jeans for Refugees, Kelvin Crutchlow, General Manager of Bahrain World Trade Center and MODA Mall said, “We are extremely proud that Bahrain has been chosen as the host of a global artistic fund-raising exhibition that is dedicated to help refugees around the world. Marking its debut in the GCC, we are pleased to extend Bahrain World Trade Center’s support to Johny Dar and honoured to showcase his unique charitable concept at Bahrain’s luxurious shopping destination, MODA Mall until June 30th. We encourage
the community to come forward to buy their favourite art piece and contribute actively towards the betterment of displaced people.”
Participants from the film, art, fashion and music industries have donated their jeans
including Alicia Vikander, Anna Wintour, Annie Lennox, Benicio del Toro, Bryan Adams, Candice Swanepoel, Carla Bruni, Cat Stevens, Chanel Iman, Christina Ricci, Christine Taylor, Claudia Schiffer, David Copperfield, Daniel Radcliffe, Dannii Minogue, Elle Macpherson, Elton John, Emma Watson, Florence Welch, Harry Styles, Isabelle Adjani, Jane Birkin, Julio Iglesias, Karlie Kloss, Kate Moss, Lars von Trier, Lily Allen, Marianne Faithfull, Melanie C, Minnie Driver, Nicholas Hoult, Nina Hagen, Ozzy Osbourne, Peaches, Pedro Almodovar, P!nk, Roger Waters, Ryan Gosling, Sadie Frost, Selah Sue, Sharon Osbourne, Sharon Stone, Sofia Coppola, Tom Waits,Tuppence Middleton, Twiggy, Usher, Victoria Beckham, Vivienne Westwood, Woody Allen and others.
The first official Jeans For Refugees auction in Bahrain will take place at the Jeans For Refugees Gala event, at the ART Rotana Hotel, on Saturday 1st July. Live performances from Jad Choueri and other special guests as well as the live auction action will make this a night in Bahrain to remember forever, so don’t miss the chance to attend and to bid for a special selection of Jeans For Refugees - including jeans donated by international superstars and special guest celebrities from the MENA region.
Quite simply, these pieces will be the envy of your friends and family and will take pride of
place in any gallery, home, office or showroom – private or public. Celebrity memorabilia like no other, complete with their own customised Ramadan display stand, the Jeans For Refugees can be worn, collected or given as a meaningful, unforgettable gift.
Owning a pair of Jeans For Refugees is more than owning an art investment or a celebrity treasure - it is safeguarding a symbol of hope for a brighter future for humanity. By participating in Jeans For Refugees, you are helping to support refuges worldwide and contributing to supporting the victims of the greatest humanitarian crisis of our time. Visit the live exhibition at the Moda Mall or www.jeansforrefugees.com/shop to view the pieces available, and sign up in a few simple steps to buy a piece of extraordinary history today.
About Johny Dar
Johny Dar is an artist and designer pioneering an original form of artistic expression through
art, fashion, multimedia and music. Dar’s ground-breaking work delivers a new renaissance of artistic expression and experience to a global audience, and has earned him international acclaim across a wide range of media and industries. He founded the Johny Dar brand as a true lifestyle brand, offering a global audience a fresh perspective on the possibilities of life through original experiences in art, fashion, music, multimedia and interior design. Dar’s passion for originality is palpable in every aspect of his work, and his signature style as outstanding in his paintings as his light installations, prints, couture, illustration, sportswear and music. His work has been featured in publications including Vogue, Marie Claire, Elle, Harpers Bazaar, Fault, Hunger, Kaltblut, Aesthetica, Tatler, Flair and many others.
About the IRC
The International Rescue Committee responds to the world’s worst humanitarian crises,
helping to restore health, safety, education, economic wellbeing, and power to people
devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC
is at work in over 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. Learn more at www.rescue.org
About Bahrain World Trade Centre Bahrain World Trade Center (BWTC), the Kingdom’s iconic landmark building and a business
address of choice for leading global and regional firms, is sponsoring the Jeans For Refugees fund-raiser exhibition in Bahrain. As the only skyscraper in the world with electricity-generating wind turbines, BWTC’s support of Jeans For Refugees falls in line with its charitable endeavours to actively contribute towards social causes, locally or internationally, dedicated towards the
betterment of community at large.
About Moda Mall MODA Mall, the ultra-exclusive shopping complex located on the ground floor of the landmark Bahrain World Trade Center (BWTC), with tenants comprising a veritable who’s who of the fashion world. The mall is home to some 160 exclusive brand name boutiques a number of which were previously unattainable in the Kingdom of Bahrain.
About Art Rotana
ART Rotana is located in Amwaj Islands, a group of man-made Islands in the northeast
region in Bahrain and only few minutes’ drive from Bahrain International Airport. ART
Rotana has 311 luxurious rooms and suites, all ocean front facing and a haven for families
and individuals that appreciate the refined qualities of life. With a refreshing blend of 8
international outlets ranging from Italian to Asian cuisines, ART Rotana also offers the
tropical splendour of the Beach Club with five-star amenities and a tranquil and secluded
ocean front oasis.
For more information visit jeansforrefugees.com and johnydar.com
For Johny Dar interview requests - Kashi Money @ firstname.lastname@example.org / +44 7720 613 041. For sales information - contact email@example.com