Exhibition by WTC Bhubaneswar Women Forum
Women as entrepreneurs portray a significant role in employment generation, poverty reduction, national economy, health, education and various similar factors. India comprises of 20.37% Women owned MSMEs which accounts for 23.3% of the labor force therefore are considered to be the backbone of the Indian Economy.
World Trade Center Bhubaneswar organized an exhibition exclusively by the Women Entrepreneurs as a pre-Diwali opportunity to trade. The center under the umbrella of its Women Forum comprising of active and real time entrepreneurs who not only aspire to grow their own business but be of assistance to other women entrepreneurs. The program intended to provide effective marketing assistance and promotional platform to the entrepreneurs to showcase their products. Such initiatives help them to speak about their services/products to the prospective customers thereby enhancing their market outlook, visibility and communication skills. Around 30 Women Entrepreneurs participated in the exhibition. The exhibition was held on 15th & 16th October, 2022 at Community Hall, AWHO Colony, Bhubaneswar
The event was inaugurated by Retd. Col. Dilip Routray and Ms. Rina Routray, Chairperson, Mahila Atmanirbhar Abhiyan. They appreciated the initiative and deliberated on how such platforms provide effective market linkage and encouragement for the women entrepreneurs to portray their potential skills, strengths and uniqueness. The two-day exhibition witnessed display of various unique products like Handloom, Handicrafts, Handmade Chocolates, Millet Products, Diwali Decor, Home Furnishings, Garden Essentials, Bakery Products, Tour Planning Services etc. More than thousand visitors visited the exhibition and encouraged the entrepreneurs.