Empowering Bhadrak MSMEs for Global Exports
Export promotion plays a pivotal role in accelerating economic growth, enhancing competitiveness of local enterprises and integrating regional industries with global value chains. Bhadrak district of Odisha possesses significant export potential owing to its strong base in agro-products, marine resources, handloom and textile products, food processing units and emerging MSMEs, supported by its strategic location and improving infrastructure. Recognizing this potential and the need to equip local entrepreneurs with adequate knowledge and institutional support, a Vendor Mobilization Drive on Strengthening Export Potential under the RAMP (Raising and Accelerating MSME Performance) Scheme was organized by the Institution of Entrepreneurship Development (IED), Odisha, for entrepreneurs of Bhadrak district.
The program witnessed the participation of eminent speakers and domain experts from key export promotion institutions. Officials from APEDA and MPEDA deliberated on opportunities in agri and marine exports, quality standards, compliance requirements and market access strategies for international trade. Senior government officials also addressed the participants, elaborating on policy initiatives, incentives and institutional support available under the RAMP Scheme and other export promotion programs of the Government of India and Government of Odisha.
Ms. Nimeshika Natarajan, Regional Director, World Trade Center Bhubaneswar, represented the center and delivered an insightful session on export procedures, the role of export promotion councils and the fundamentals required to start exports. She also highlighted potential exportable products from Bhadrak district and emphasized the importance of market research, certification and global networking for sustainable export growth. Entrepreneurs actively engaged during the interactive sessions, raising queries related to documentation, finance and market linkages.
Overall, the vendor mobilization drive served as a significant way forward in strengthening the export readiness of MSMEs in Bhadrak district. By fostering awareness, building capacities and facilitating direct interaction with export promotion agencies and expert institutions, the event laid a strong foundation for nurturing first-time exporters and scaling existing enterprises to global markets. The program is expected to translate into enhanced vendor participation, improved market access and sustained export-led growth, contributing meaningfully to the economic development of the district and the broader objectives of the RAMP Scheme.
The event was held at Sadbhabana Sabha Gruha, Bhadrak on Saturday, 29th November 2025.