As China’s leading trade fair for cross-border e-commerce, the 2022 China International Cross-border E-commerce Expo 2022 (ICEIE), with the theme of "Cross-border Connectivity, Global Goods", opened on November 10 in Xiamen, to boost the industry with new opportunities and promote foreign trade, making Xiamen once again a global "trade hall".

Mr. Jiancheng Li, Vice Governor of Fujian, and Mr. Rongliang Zhuang, Vice Mayor of Xiamen, joined by officials from relevant departments, attended the expo. The expo also attracted delegates from foreign embassies/consulates and institutions from Ecuador, Philippines, Singapore, Thailand, Kazakhstan, India, etc.

Among the long list of esteemed speakers, Mr. Jianlong Yu, Vice Chairman of CCPIT, addressed the expo via video. Mr. Robin van Puyenbroeck, Executive Director – Business Development of WTCA, delivered video remarks for the expo. 

Ms. Biru Ke, Chair of CCPIT Xiamen / WTC Xiamen, put forward the “Silk Road and BRICS Industrial Strategic Alliance Xiamen Initiative”. CCPIT Guizhou, CCPIT Xiamen, and other organizations jointly signed for the establishment of the Silk Road and BRICS Industrial Strategic Alliance. 

The expo set up three theme exhibition areas: Cross-border Selected Products Area, Cross-border Platforms and Service Providers Area, and Cross-border Import Area (International Area), showcasing all kinds of cross-border e-commerce hot-selling products and "China's good products" to the world, attracting nearly 100 overseas institutions. 

A photo exhibition titled "Eternal Neighbors: Commemorating the 50th Anniversary of the Normalization of China-Japan Diplomatic Relations" was also held at the expo. With the theme of "Peace, Friendship and Cooperation”, more than 40 precious works taken by photographers from China and Japan were displayed.

More than 30 cross-border e-commerce platforms, including AMAZON Global Selling, Alibaba.com, AliEXPRESS, attended this expo. 

More than 30 events, including the "New Opportunities for China-Japan Cooperation under the Framework of RCEP" Summit Dialogue, Cross-border E-commerce Eco-Partnership Conference, Amazon Global Selling 2023 Cross-border Sharing Conference, Alibaba Global High-quality Growth Summit, eBay2022 Voyage New Direction, and 2023 TikTok Trend Beacon, have been held to jointly promote the high-quality development of cross-border e-commerce industry.