John Zogby: Neo-Tribes and Tribal Analytics

WASHINGTON, DC - With a new administration, American policies and priorities are changing direction. Organizations are starting to re-evaluate their means of data collection on the demographics of the American public. These new trends can have significant impacts on both domestic and international policy. Trade policy and a focus on bilateral trade deficits has moved front and center in the public debate about the economy. But what is the significance of trade deficits and our overall balance of trade? And if a solution is to be found, is it in the trade tool box, or are we looking in the wrong place?

Please join WITA as they look at the importance of trade balances and whether trade policy is the cause or the solution to our trade deficit.

In his new book "We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America," author and respected pollster John Zogby examines how America is divided not from the traditional demo-graphical or statistical point of view, but rather by values and attributes.