Digital Trends: Digital Consumer

This year, Tendencias Digitales, the subsidiary of Datanalisis specializing in electronic markets, will present the main results of its study "Digital Consumer 2018", research carried out in fifteen countries of the region and which changed its name this year to adapt to changes in the use of the tool.

The event to be held in Caracas and Valencia on September 20 up to its 13th edition and will focus on this opportunity in the profile of the digital consumer of the region. 

After internet penetration and growth indicators were the focus of the event, the time has come for the user. Knowing Internet users in the region has become a priority for companies to refine their business strategies. With this approach, Tendencias Digitales offers an important space to get to know the Latin American Internet users in depth and outline them, according to their behavior, tastes and preferences.

The event will feature the presentation of the president of Tendencias Digitales, Carlos Jiménez, as well as a panel of experts who will analyze the subject from a practical and very current perspective. Likewise, the event has a space for networking among the attendees and thus enhance business relationships.