Thanks to the support of the Italian Government (MISE – Ministry of Economic Development), in co-organization with Area Science Park, Teorema, APSTI, e-Novia, Industrio, Italia Startup, TILT and Unicredit Start Lab, for the first time the presence at CES of more than 120 participants from Italy has been achieved through the collaboration of WTC Trieste and WTC Las Vegas. CES is the Consumer Electronics Show held in Las Vegas, the most important world trade show in field of technology.
A particularly fruitful presence of Italian Startup companies, because on Friday 12 January, in the frame of the Las Vegas Convention Center, a significant “Memorandum of Understanding” was signed between the Consumer Technology Association, the Las Vegas Convention and the Visitors Authority, the WTC Las Vegas and the WTC Trieste.
It was a great initiative, which provide to the Italian Startups a high level of exposure, alongside world-renowned consumer electronics brands.
One of the main purpose of the MoU is to promote each other’s regions for tourism and international business exchange opportunities and to boost regularly the possibility if exchanging trade delegations, providing each other with information and business contacts.
Trieste was presented at the CES in Las Vegas as the "access door" to the European markets for the innovative products with high technological content, coming mainly from North American and Far Eastern markets, thanks to the peculiarities of the Port and Free Zones, the excellent logistics system, all integrated with the Scientific Park in Trieste.