Mar 30, 2017


TRIESTE, ITALY - While the use of proper business etiquette cannot make up for technical knowledge in the workplace, it is true that wrong manners and poor etiquette can and indeed do jeopardize the efforts and image of a company.

From topics of conversation to gestures, from the conception of time and space to dress code, from taboos to reference values, WTC Trieste offers International Business Etiquette courses including all those aspects of non-verbal communication that may affect the outcome of business relationships and negotiations with faraway cultures.

World Trade Center Trieste Business Academy provides an International Business Etiquette training scheme (via webinar) for WTCs members all over the world. 

What does it mean to do business in Italy?
What are the cultural aspects that need to be taken into consideration?
What are the values, taboos and expectations of an Italian client/supplier/business partner?

The answers to these questions may surprise you, and they could be the key to establishing successful business relationships on the Italian market. 

The webinar will include 3 lessons, dealing with the following topics:

1) Lesson no. 1 will provide an introduction to cross-cultural communication, the main differences between high- and low-context cultures and how aspects such as even the conception of time and space may vary. The bell curve and the importance of making a good first impression.
The second part of the lesson will offer a historical/social/cultural/linguistic overview of Italy.
Speaker: Elisabetta Maurutto, WTC Trieste Business Academy

2) Business Etiquette in Italy:
a. Meeting and greeting for business.
b. Names, titles and hierarchies. A country of “dottori”.
c. Dressing in style, for business: do’s and taboos.
d. Conversation topics.
e. Values and cultural taboos.
f. Time consciousness and punctuality.
g. Proxemics, body language and gestures.
h. Negotiation and decision-making. What happens and how?
i. Gift-giving: a tricky business…
j. Hospitality, in the North and South.
k. Dining etiquette: the religion of Food.
l. Wine etiquette: drinking: when, what and how much?
m. Man-woman interaction in the workplace
Speaker: Elisabetta Maurutto, WTC Trieste Business Academy

3) The third lesson will focus on the relevant characteristics of the Italian economy (SMEs and major clusters), the juridical structures to establish a business in the country, the key points of the fiscal impact related to a juridical entity in Italy, the financial supports to develop an international related business in EU.
Speaker: Cristina Sbaizero, CEO WTC TRIESTE and Chartered Professional Accountant (CPA)

Date 11-18-25 May 2017

Language: English

From 8.30 am to 10.00 am for eastern countries, from 3.30 pm to 5.00 pm for western countries.

The entire package of lessons costs €1200,00 – this amount is discounted 50% thanks to a financial contribution, which supports the activities of the Business Academy. 

Total cost €600,00 

For WTC Members – 25% €450,00 

For interest only in one session €170,00

For inquiries and registrations please contact:

To learn more about WTC Trieste, please click on the link below.