World Trade Center Trieste is pleased to announce that Ms. Bella Heule has joined the WTC Trieste team in the role of Principal Consultant for Strategy & Special Projects starting September 1, 2018. Bella has more than 20 years of WTCA experience having served as Executive Vice President (EVP) of WTCA headquarters, CEO of the WTC San Diego, and EVP of the World Trade Center Association Los Angeles-Long Beach. She also served on the WTCA Board of Directors from 2002-2012. We welcome her contributions in business development, sales and marketing, tactical and strategic planning, leadership and alliance building. Bella will also assist Samer & Co. Shipping S.p.A. group, License Owner of WTC Trieste, in the area of Strategy & Special Projects.

Immediately prior to starting in Trieste, Bella served as Vice President and Chief Marketing Officer at the Port of San Diego, where she was responsible for a team of 65 in Maritime (Cargo & Cruise), Marketing and Communications, Government and Civic Relations, and Waterfront Arts and Activation. Bella holds a Diplôme de Commerce from the Ecôle Supérieure de Commerce de Neuchâtel, Switzerland, and is certified as Global Logistics Specialist (professional designation) from the California State University Long Beach.

Bella is based at the WTC Trieste, located in the historical city center. Please join us in welcoming her at bella.heule@wtctrieste.com.