By Erin Ellis, Director, International Market Development, WTC-T

World Trade Centre Toronto (WTC-T)’s first year was an exciting one for the Market Activation Program (MAP). We partnered with 34 organizations from the government, educational and private sectors to convene 4 outbound trade missions with 41 delegate companies, and host 11 inbound trade delegations with more than 300 companies engaged. In total, $23.75 million in total revenue is projected from exports to mission markets.

2019 will see us visit six markets globally, all of which leverage Canada’s multilateral free trade agreements: the United States-Mexico-Canada Agreement (USMCA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Canada-EU Comprehensive Economic and Trade Agreement (CETA). There will be heavy promotion of Canada’s research, innovation and commercialization economy, with trade delegations in the Cleantech (Mexico City and Querétaro in conjunction with the WTCA General Assembly), Fintech (London and Singapore) and Citytech (Barcelona) sectors, as well as continued focus on the Food & Beverage (Southern California) sector.

We also look forward to the launch of our new Trade & Investment Services Office (TISO)!

TISO will complement MAP by taking the lead on inbound trade delegations to the Toronto region. TISO will provide dedicated trade and investment attraction programs and services for countries or companies that do not have trade representation in Toronto and for those that would benefit from additional or enhanced resources in the region. Client services include:

• Representation— Qualified WTC-T staff who provide country-branded personal representation.
• Connections & Access— Direct access to the exceptional services and network provided by WTC-T and the Toronto Region Board of Trade.
• Business Development— Active business development for client countries and their clients.
• Events— Hosting of inbound trade missions and other bilateral/multilateral activities.
• Investment Services— Targeted investment attraction opportunities with businesses that are potential investors in the client country.

The WTC-T Trade & Investment Services Office is your partner in Toronto, providing trade development services and unparalleled access to the Toronto region’s business and investment community. For more information, please contact:

Jose Antonio Santoyo
Director, TISO
T: 416.278.4494 | C: 416.841.0075
E: jsantoyo@bot.com