World Trade Centre Mumbai organized an interactive meeting on ‘Empowering Women in Global Markets and Presentation on SheTrades’ in association with Catalyst for Women Entrepreneurs (CWE) and All India Association of Industries on December 13, 2017. The objective of the meeting was to emphasize the importance of the growing number of women’s participation in mainstream economy and their significant contribution to the overall growth of India. Traditionally women have been predominantly homemakers. They are now venturing into seeking employment with the help of technology and available digital networks. The presentation on Shetrades enabled World Trade Centre Mumbai, verifiers of the Shetrades to create more awareness on the importance of women’s contribution to the mainstream economy to gain recognition. Shetrades is a mobile and web app, an initiative of the International Trade Centre (ITC), Geneva which seeks to connect one million women entrepreneurs to markets by 2020

The meeting was marked by experience sharing of women who have made a difference to society. Dr. Vayjanti Pandit, City Champion, Catalyst for Women Entrepreneurs (CWE) said, “Women are multiskilled and talented and have very strong will to win. Entrepreneurship is gender agnostic. Women should continue to be positive about their goals and their business. Always rise after every fall”.

Ms. Sucharita Eashwar, Founder and CEO Catalyst for Women Entrepreneurs (CWE) said, “Networking is very important to reach out your correct audience. Dream big, work to reach there and make it happen”.

Mr. Mahinder Chugh, President, Keiretsu Forum said, “Passion, will and knowing your subject irrespective of your gender will lead you to achieve your goal and drive success”.

Ms. Rupa Naik, Senior Director, MVIRDC World Trade Centre Mumbai said, ”Several studies have suggested that women-owned businesses can contribute significantly to the nation's GDP”.

Ms. Neha Kare Kanabar, Founder, Universe of Moms said, “Before branding your products or services, focus on branding 'yourself'. Social media isn’t just a way for you to talk to people who may potentially visit you. It’s a way of getting your name out there into the world. In case someone needs your services, they can find you. The only way you’re going to increase your odds and achieve true success is by putting your personal brand at the front of the company.

Ms. Farhana Haque, Vice President-Internet of Things said, “Irrespective of what products or services you are selling, take feedbacks from your peers, customers and competitors and never fear to fail - it’s all about conviction and belief, just be you”.`

In Photo from L to R - Dr. Vayjanti Pandit, City Champion, Catalyst for Women Entrepreneurs (CWE); Ms. Sucharita Eashwar, Founder and CEO Catalyst for Women Entrepreneurs (CWE); Ms. Neha Kare Kanabar, Founder, UniverseofMoms; Ms. Rupa Naik, Senior Director, MVIRDC World Trade Centre Mumbai and Mr. Mahinder Chugh, President, Keiretsu Forum.