Virtual MDP on Packaging and Labelling

Jun 19, 2021

A one-day virtual Management Development Programme (MDP) on ‘Importance of Packaging and Labelling in International Trade’ focused on bringing to light the emerging opportunities which have given rise to new prospects in India.

The six-hour online MDP which was organised by MVIRDC World Trade Center Mumbai’s Institute of Education over two sessions of three hours each was conducted by Abhay Joshi, an expert on packaging and labeling.

In the light of the current scenario, the packaging and labeling industry is set to witness a four-fold growth potential to reach a high of USD 200 billion by 2025, which has been triggered off, by rising growth levels in e-commerce, packaged food, pharmaceuticals and dietary supplements industries.

The MDP assumes significance as the industry is undergoing rapid changes with the emergence of sustainable and eco-friendly packaging solutions. India has geared up to take on a significant market share in the global packaging and labeling industry.

Participants of the MDP were acquainted with the key trends and forces that are shaping this sector and further to take benefit of the emerging opportunities the industry has to offer.

The first session of the MDP covered the role of packaging in marketing and distribution; functions and principles in packaging and requirements of product protection in food, pharma, industrial products, consumer durables, instruments, machinery, etc. The second session delved into packaging for transportation and distribution - unitisation techniques and containerization and types of packaging : properties and applications - paper & paper board, plastics, metal, glass, etc.