COVID pandemic has posed a challenge of epic proportion across trade and industry, especially to women entrepreneurs. Women entrepreneurs have borne the brunt of it, having to spend more time towards family care in the absence of domestic help or daycare facilities amidst lockdown. Many women entrepreneurs have seen possibilities in this pandemic and have taken advantage of the crisis as new opportunities for business unfolds. In such a promising scenario, World Trade Center Mumbai Institute of Education, the trade wing of MVIRDC World Trade Center Mumbai, reaffirmed its commitment to stand by women entrepreneurs by designing a virtual three-week course to help them take advantage of these opportunities during this challenging time.
The course was designed to help women entrepreneurs to review their business models and adapt to the new reality and further grab opportunities thrown by the crisis. The topic for the first week was ‘How to Start a Business’ which provided the necessary skills and tools for entrepreneurial success. The second week sessions was on ‘International Trade’, providing tools required to carry out domestic and international trade. The third week dealt with ‘International Marketing’ which provided information on domestic and international marketing and how best digital marketing can aid in strategising business. Women entrepreneurs could choose the topic(s) of interest by opting for any one, two and/or three weeks.
Considering the current shift in business climate, through the courses, women entrepreneurs could sharpen their business acumen by enrolling for the course to learn and understand the changing dynamic of business in the new normal.
The course was conducted by Institute’s faculty namely, Mr. Arun Sehgal, Chairman and Managing Director, Chempro Group; Professor Arvind Khedkar, Expert on International Trade; Mr. Eknath Birari, Consultant and Banking Professional; Mr. Virendra Gupte, Former Head – Trade Services, Tata International and Chief Ethics Counsellor, besides guest faculty Mr. Sumeet Mehta, Managing Director and Chief Executive Officer, Paradigm Advisors and Mr. Viresh Vazirani, Founder, GrowGravy and SkillsStudio.online.
Certificate of participation was given to all the women entrepreneurs.
Going forward, the Institute will be conducting a number of workshops on various topical issues faced by women entrepreneurs throughout the year.