With a view to create awareness of the business opportunities in America, especially in Atlanta, World Trade Centre (WTC) Mumbai organized an interactive session on ‘Doing Business in America’ which was conducted by Mr. Sam Tandon, Vice President, World Trade Center Atlanta and Chair-International Trade Services. The session was held at the WTC Mumbai on June 23, 2017.

Mr. Tandon said, “America is the Mecca of Marketing. Any business organization or entrepreneur who differentiates his product or service in terms of quality and timely delivery can win contracts in America. There is tremendous business opportunity in America for Indian companies willing to compete with countries like China, Philippines and others of the world. Atlanta, which is the capital of Georgia, is a land of business opportunity. Atlanta is emerging as the largest logistics hub, several multinational companies have their head offices in this city and it has the fourth largest Indian Diaspora in the USA. Indians can explore business opportunities in logistics, warehousing, supply chain and distribution sector”.

Mr. Tandon mentioned that there is great demand for cutting-edge technologies such as artificial intelligence, data analytics, internet network security in Atlanta, which is home to several Fortune 100 companies such as AT&T Corp, The Home Depot Inc, United Parcel Service Inc. Delta Air Lines Inc. etc. The Port of Savannah in Atlanta is emerging as a major logistics hub and transit point in USA.

“If you want to start business operation in USA, you must have a futuristic vision. Modern technologies such as artificial intelligence and data analytics are widely used in sectors such as automobiles, financial services, retail and logistics,” remarked Mr. Tandon.

Another booming business in Atlanta is movie production, which is the third largest industry in the region. The Government of Georgia is promoting production of movies in the state. Other sectors that hold tremendous business opportunities for Indians in Atlanta are agriculture, food processing, real estate (including vehicle parking services), medical services etc.

Mr. Tandon also explained to the audience about the procedure for registration or incorporation of business enterprise in USA and the government incentives available for small business enterprises. Mr. Tandon emphasized that Indian companies that are foraying into the American market must first understand the professional culture and business language (attitudes and ethics) in America, which are the unwritten rules for conducting business in the country.

Captain Somesh Batra, Vice Chairman, World Trade Centre Mumbai remarked, “America is not an alien country to India. In fact, India has a bilateral trade volume of USD 64 billion with America and the trade balance is in favour of our country. I believe this trade partnership will grow from strength to strength and all minor wrinkles in our relationship can be ironed out in the course of time. There is tremendous scope for mutual collaboration in sectors such as defence, smart cities, agriculture, digital technology, ports and logistics, infrastructure. American companies such as Lockheed Martin and Boeing are setting up operations in India. There is also ample scope for co-operation in space, biotechnology, human resource development (skilling) etc.”

In photo: Captain Somesh Batra, Vice Chairman, World Trade Centre Mumbai (Right) felicitating Mr. Sam Tandon, Vice President, World Trade Center Atlanta and Chair - International Trade Services.