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V.SALAMATOV: BRIGHT FUTURE OF A BUSINESS TOURISM

Jul 20, 2015

MOSCOW, RUSSIA - The Director General of the World Trade Center Moscow Vladimir Salamatov talks to the Capital Ideas magazine

According to the World Travel and Tourism Council and the International Congress and Convention Association, the Russian business tourism industry can reach 18.4 billion dollars by 2020. Russia would be in the top 10 countries in terms of business tourism. Foreign companies started choosing Moscow as the location to host events more frequently. After all, the capital has about 30 modern congress venues with high quality service. I would also note that this promotes competition. As we all know, competition drives development and forces people to always be on guard, to care about service quality and upgrading technical capabilities.

The World Trade Center Moscow is no exception, in spite of its 35-year history, popularity and membership in several professional international associations – the World Trade Centers Association (WTCA), the International Congress and Convention Association (ICCA) and the International Association of Convention Centers (AIPC). Although we are one of the most popular venues in Moscow, we also have to make sure to stay ahead of the competition and provide top-quality service to our clients. We are constantly developing our congress (as well as our restaurant, hotel and office) business, which includes upgrades to conference halls, renovations to keep us in line with the demands of the market and modern trends, and expanding our range of services and technological capabilities.

By the way, according to expert assessments, there are no equivalents to the WTC Moscow’s capabilities in Russia. The total area of the congress center is 5960 sq.m. It can host up to 4,000 people, and includes 30 halls and meeting rooms. The largest hall is the multifunctional transformable congress hall with capacity of 1,500 people. Our competitive advantage is that we offer an integrated product. Participants from congresses, conferences, symposiums, exhibitions, presentations and shows can stay here, at the five-star Crowne Plaza
WTC Moscow and set-up coffee-breaks and banquets without leaving the WTC Moscow, at our restaurants. We host up to 400 business events per year, including about 70 conferences and congresses. 

The mission of the WTC Moscow is to create the best conditions for the business community and its integration into the international trade system. In line with this general goal, the WTC Moscow is conducting analytical and educational activities in order to help our companies enter the global market and develop their export potential. Our cooperation with World Trade Centers from all over the world (which amounts to 750,000 companies across 332 WTCs located in 92 countries), which are part of the WTCA, gives us additional opportunities to do so. This entails a lot more than simply creating habitable conditions for companies or searching for trade partners. The WTC Moscow also takes part in state and business operations that have to do with creating the right conditions to help our companies enter foreign markets.

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